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Creative Message Strategies
1.
Techniques in Print
& Broadcast Advertising Creative Message Strategies
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
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Selling Strategies Incentive,
reminder, interactive Buy, try, repeat, visit, contact Do Emotion, association, lifestyle Brand image & personality, liking, desire, self identity Feel Info, generic, pre-emptive, credibility Awareness, brand knowledge, understanding, conviction Think Message Strategy Message Objective Type of Response
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