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marketing management 13th edition chapter 3

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1 von 18
Gathering Information and Scanning the Environment Marketing Management, 13 th ed 3
Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Marketing Information System (MIS)? ,[object Object]
Table 3.1 Information Needs Probes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Records and Marketing Intelligence ,[object Object],[object Object],[object Object],[object Object]
Steps to Improve Marketing Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 3.2 Secondary Commercial Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of Competitive Information ,[object Object],[object Object],[object Object],[object Object],[object Object]
Needs and Trends ,[object Object],[object Object],[object Object]
Trends Shaping the Business Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Population and Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Environment ,[object Object],[object Object]
Social-Cultural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 3.3 Most Popular American Leisure Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural Environment ,[object Object],[object Object],[object Object],[object Object]
Keys to Avoiding Green Marketing Myopia ,[object Object],[object Object],[object Object]
Technological Environment ,[object Object],[object Object],[object Object],[object Object]

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1224690774 kotler mm_13e_basic_03

  • 1. Gathering Information and Scanning the Environment Marketing Management, 13 th ed 3
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Hinweis der Redaktion

  1. By clicking on the video icon, you can launch a short video clip about Burke’s research process.