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Product decisions

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Basic Concept ,[object Object],[object Object],[object Object]
Type Of Decisions ,[object Object],[object Object],[object Object],[object Object]
Product Design Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Production Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(Where to Launch) ,[object Object],[object Object],[object Object],[object Object]
Product Items, Lines, and Mixes Product Item Product Line Product Mix A specific version of a product that can be designated as a distinct offering among an organization’s products. A group of closely-related product items. Categories of product All products that an organization sells.
Product Mix Decisions ,[object Object],[object Object],[object Object]
Gillette’s Product Lines & Mix Blades and Writing razors Toiletries instruments Lighters Fusion – 5 blade Mach 3 Turbo Mach 3 Series Paper Mate Cricket Sensor Adorn Flair S.T. Dupont Trac II Toni S.T. Dupont Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Width of the product mix Depth of the product lines
 

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Product decisions

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Product Items, Lines, and Mixes Product Item Product Line Product Mix A specific version of a product that can be designated as a distinct offering among an organization’s products. A group of closely-related product items. Categories of product All products that an organization sells.
  • 8.
  • 9. Gillette’s Product Lines & Mix Blades and Writing razors Toiletries instruments Lighters Fusion – 5 blade Mach 3 Turbo Mach 3 Series Paper Mate Cricket Sensor Adorn Flair S.T. Dupont Trac II Toni S.T. Dupont Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Width of the product mix Depth of the product lines
  • 10.