Describes the new Rio+20 Channel with Fund Balance, Green Festivals and Huffington Post

1. Earth Day to the
Earth Summit
Green Festivals:
The Road to Rio+20
and Beyond
Channel Hosted by Fund Balance, Green Festivals and The Huffington Post

2. Overview
• Main Stage Green
Festivals Programming
• New York, Chicago, Washington DC,
San Francisco, Los Angeles, Seattle
• Network of Sustainability Content:
Food, Agriculture, Energy, Water,
Climate, Policy, Finance, Culture
• Free Speech TV
Satellite Distribution
• Streaming Livestream
and Ustream Channels
• Live Coverage From Rio
+20

3. Moment in History
• Rio+20: two months after
Earth Day, global
sustainability community
gathers.
• April - June Preview
work building local-to-
global coalitions within
and across sectors of the
green economy/sector.
• June 20-22 in Rio
DeJaneiro, 175+ nations
Sustainable Development
and Stakeholder Forum

4. Green Festival
Speakers
• Van Jones
• Amy Goodman
• Russell Simmons
• Frances Moore Lappe
• Helen Caldicott
• Jeffrey Smith
• Katrina vanden Heuvel
• John Perkins

5. Distribution
Partners
•
Global Campaign for Climate Action:
300+ Climate Organizations, 100M
members
•
Ustream 4M users, 10M mobile
•
Huffington Post: Live Stream on
Green Home Page plus pre-recorded
content
•
Free Speech TV: 1M audience
•
NRDC
•
Ethical Markets Media
Invited Partners
UN Foundation
Earth Day Network
White House Office of Civic Engagement
Sierra Club

6. Existing Content
1) Green Festival Main Stage
Live: Russell Simmons, Amy
Goodman, Van Jones, Francis
Moore Lappe.
2) Earth Day Global Content -
Prerecorded from Amsterdam,
Rio, South Africa, London
3) Prerecorded US Content -
The UN Foundation, Earth Day
Network, Earth Day New York,
White House Office of Civic
Engagement, Rachel Maddow,
Ian Somerhalder

7. Additional Content
• Earth Day Road to Rio Panel James
Hanusa, Rio Stakeholders Forum,
Carl Safina, founder of Blue Ocean
Institute.
• A Date with History Video
Competition for the Earth Summit.
Young people’s vision of a better
future in front of global leaders.
• Special previews and discussions
of The Big Fix, executive produced
by Tim Robbins and featuring Peter
Fonda.
• Screening and Panel with Code
Blue, Blue Ocean's Carl Safina and
Ed Crooks, Financial Times.

8. The Opportunity:
1) Title Sponsor - $25,000
–
Exclusive branding of live stream content from the
mainstage, pre-recorded content and branded content
in partnership with UStream, Huffington Post and
Green Festivals.
–
Sponsor content during stream.
–
Premium branding of Ustream homepage
–
Amazon/iTunes Product Purchase links
2) Live Global Sponsor - $10,000
–
Homepage branded with sponsor information.
–
Content sponsors can stream media during live stream.
–
Title pages and interstitials contain sponsor information and
ads.
3) Major Content Sponsor - $5,000
–
Stream ads, trailers and titles cards during live stream.
4) Major Media Sponsor - $30,000
–
Ustream Homepage takeover with auto-play.
–
Guaranteed 500k views.
–
Push to 2mm+ on twitter and facebook.

9. Green Festival Partners

10. Green Festival Media Partners