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Making Connections Using Social Media
1. Making Connections Using Social Media Leah D. Gordon Strategist Branding the Link Morgan Stanley Smith Barney Southeast Region Innovation Exchange October 6, 2011
2. Overview Gain a baseline understanding of social media Motivate you to think about networking differently Find resources for learning www.LeahDGordon.com | @simpleelovlee
3. Internet Use 95,354,000 www.LeahDGordon.com | @simpleelovlee Internet users in the United States. Source: Nielsen Online
4. Internet Use 94,013,200 www.LeahDGordon.com | @simpleelovlee Population of Philippines Source: National Statistics Office
5. Social Media 3 out of 4 www.LeahDGordon.com | @simpleelovlee Americans use social technology. Source: Forrester, The Growth of Social Technology, 2008
6. Question What is social media? www.LeahDGordon.com | @simpleelovlee
7. Social Media The use of web- and mobile-based technologies to turn communication into interactive dialogue www.LeahDGordon.com | @simpleelovlee
8. Question What is the most credible form of advertising? www.LeahDGordon.com | @simpleelovlee
10. Question How are small businesses using social media? www.LeahDGordon.com | @simpleelovlee
11. Social Media & Business 70% www.LeahDGordon.com | @simpleelovlee of small businesses promote on Facebook. Source: Regus
12. Social Media & Business $26B www.LeahDGordon.com | @simpleelovlee spent on Internet advertising in 2011. Source: Internet Advertising Bureau
13. Small Businesses & Social Media To promote their brand To network and develop new business To build customer loyalty www.LeahDGordon.com | @simpleelovlee Source: SocialMediaToday.com
18. Social Media & Your Business Promote your brand. Be a thought leader in your community. Connect with professionals that compliment your business. Offer your expertise and solve problems. Stay relevant. www.LeahDGordon.com | @simpleelovlee