1. Making Connections Using Social Media Leah D. Gordon Strategist Branding the Link Morgan Stanley Smith Barney Southeast Region Innovation Exchange October 6, 2011
2. Overview Gain a baseline understanding of social media Motivate you to think about networking differently Find resources for learning www.LeahDGordon.com | @simpleelovlee
3. Internet Use 95,354,000 www.LeahDGordon.com | @simpleelovlee Internet users in the United States. Source: Nielsen Online
4. Internet Use 94,013,200 www.LeahDGordon.com | @simpleelovlee Population of Philippines Source: National Statistics Office
5. Social Media 3 out of 4 www.LeahDGordon.com | @simpleelovlee Americans use social technology. Source: Forrester, The Growth of Social Technology, 2008
6. Question What is social media? www.LeahDGordon.com | @simpleelovlee
7. Social Media The use of web- and mobile-based technologies to turn communication into interactive dialogue www.LeahDGordon.com | @simpleelovlee
8. Question What is the most credible form of advertising? www.LeahDGordon.com | @simpleelovlee
10. Question How are small businesses using social media? www.LeahDGordon.com | @simpleelovlee
11. Social Media & Business 70% www.LeahDGordon.com | @simpleelovlee of small businesses promote on Facebook. Source: Regus
12. Social Media & Business $26B www.LeahDGordon.com | @simpleelovlee spent on Internet advertising in 2011. Source: Internet Advertising Bureau
13. Small Businesses & Social Media To promote their brand To network and develop new business To build customer loyalty www.LeahDGordon.com | @simpleelovlee Source: SocialMediaToday.com
18. Social Media & Your Business Promote your brand. Be a thought leader in your community. Connect with professionals that compliment your business. Offer your expertise and solve problems. Stay relevant. www.LeahDGordon.com | @simpleelovlee