1. ‘The value of an idea lies in the using of it.’
Thomas Edison. Co-Founder, General Electric
Hallo.Ciáo.Salam.
Bonjour.Salut.Olá.Shalom.
Magandang Umaga.
@launch48
Choose your journey
Launch48 LaunchPad | 2013

2. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’
Tony Hseih. Co-Founder, Zappos
Launch48 | Agenda
•What is a business model.
•Business Model Canvas.
•Testing your business model.
•Create your action plan.

3. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’
Tony Hseih. Co-Founder, Zappos
Launch48 | what is?
“A business model describes the rationale of
how an organisation creates, delivers and
captures value.” A. Osterwalder

4. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’
Tony Hseih. Co-Founder, Zappos
Launch48 | your checklist
•What am I selling?
•Who am I selling to?
•Why will they buy?
•How will they find out about me?

5. ‘Running a startup is like being punched in the face repeatedly, but working for a large company is like being
waterboarded.’
Paul Graham. Co-Founder, Y Combinator
Business Model Canvas | Introduction
business
model canvas

6. Business Model Canvas | The Canvas
‘You need to be surrounded by good advisors but you also have to trust your instinct.’
Chris Hughes. Co-Founder, Facebook

7. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Goals
Easily describe your business model
Understand dynamic relationships
and align your assets
Iterate your business mechanics

8. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | VP
Value proposition

9. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | CS
Customer segments

10. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | customer segments
•What is the customer trying to get done?
•Are we solving a problem or filling a need?
•If it is a problem, what exactly is the problem?
•Passive or active?
•Budget or no budget?
•Current solution and cost of that solution?

11. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | customer segments
•Customer workflow and routine
•Map out what they do and see where your
product fits.

12. Business Model Canvas | Customer segments
‘You need to be surrounded by good advisors but you also have to trust your instinct.’
Chris Hughes. Co-Founder, Facebook
• Age: 26
• Profession: PR
• Marital status: engaged
Spends her time:
• Work: 40 hours per week.
• Leisure:
•Tennis: 2 hours per week.
• Pub: 3 hours at the weekend with friends.
Online time:
• Email: mainly work - 300 emails per week.
• Social:
•Facebook: mobile
• Pinterest: Fashion bloggers
•Twitter: only for work.

13. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Channels
Channels

14. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Love
Customer relationships

15. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Revenue
Revenue

16. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Revenue
•Advertising
•Affiliate
•Transactional
•Subscription
•Licensing
•Freemium

17. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Key resources
Key resources

18. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Key activities
Key activities

19. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Key partners
Key partners

20. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Costs
Costs

21. Business Model Canvas | The Canvas
‘You need to be surrounded by good advisors but you also have to trust your instinct.’
Chris Hughes. Co-Founder, Facebook

22. ‘Timing, perseverance and ten years of trying will eventually make you an overnight success.’
Biz Stone. Co-Founder, Twitter
Business Model Canvas | Summary
Optimise your architecture for
successful product service
Tangible tool for business model design
Fosters understanding, discussion, creativity
and analysis

23. ‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’
Chris Dixon. Co-Founder, Hunch
Launch48 LaunchPad | Week 2
Questions?

24. ‘The lean startup method is not about cost, it is about speed.’
Eric Ries. Blogger
Launch48 | Group work
Create your business model canvas.
(20 mins)

25. Launch48 LaunchPad | Group therapy
‘Anything that can be measured and watched, improves.’
Bob Parsons. Founder, Go Daddy
Testing

26. Launch48 | Testing
‘Anything that can be measured and watched, improves.’
Bob Parsons. Founder, Go Daddy
What can you change?
Revenue
Customer segments
Value proposition
Channels

27. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’
Kyle Bragger. Co-Founder, Forrst
Business Model Canvas | Revenue
•Advertising
•Affiliate
•Transactional
•Subscription
•Licensing
•Freemium

28. Business Model Canvas | Customer segments
‘You need to be surrounded by good advisors but you also have to trust your instinct.’
Chris Hughes. Co-Founder, Facebook
• Age: 26
• Profession: PR
• Marital status: engaged
Spends her time:
• Work: 40 hours per week.
• Leisure:
•Tennis: 2 hours per week.
• Pub: 3 hours at the weekend with friends.
Online time:
• Email: mainly work - 300 emails per week.
• Social:
•Facebook: mobile
• Pinterest: Fashion bloggers
•Twitter: only for work.

29. Launch48 | Testing
‘Anything that can be measured and watched, improves.’
Bob Parsons. Founder, Go Daddy
Value proposition
Can your product serve a different problem?

30. Launch48 | Testing
‘Anything that can be measured and watched, improves.’
Bob Parsons. Founder, Go Daddy
Channels
Resellers
Existing platforms (youtube, ebay etc)
B2B

31. Launch48 LaunchPad | Group therapy
‘Anything that can be measured and watched, improves.’
Bob Parsons. Founder, Go Daddy
Testing - how?

32. Launch48 | Testing
‘Anything that can be measured and watched, improves.’
Bob Parsons. Founder, Go Daddy
Internally

33. Launch48 | Build measure learn
‘When people are placed in positions slightly above what they expect, they are apt to excel.’
Richard Branson. Chairman, Virgin Group
Interviews

34. Launch48 | Build measure learn
‘When people are placed in positions slightly above what they expect, they are apt to excel.’
Richard Branson. Chairman, Virgin Group

35. ‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’
Chris Dixon. Co-Founder, Hunch
Launch48 LaunchPad | Week 2
Questions?

36. ‘The lean startup method is not about cost, it is about speed.’
Eric Ries. Blogger
Launch48 | Group work
Re-create your business model canvas.
(20 mins)

37. ‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’
Dennis Crowley. Co-Founder, Foursquare
Danke.Grazie.Shukran.
Merci.Takk.Xie xie.Toda.
Thanks.
@launch48
Choose your journey.
Fin | End