The document provides an overview of a search engine marketing plan for Company "A" Jets, a private jet charter company. It analyzes Company "A"'s current online presence and competitors. The proposed multi-phase plan includes optimizing paid search campaigns, search engine optimization to improve organic rankings, and later expanding into social media and web 2.0 strategies to generate more online leads and traffic. The first phase focuses on paid search and SEO with a total budget of $35,000 over 4 months.