8. Some dealers had given wrong/ false information <br />CONCLUSION<br />Dealer and user were focus to sell Silwet Gold. The reason Given are –<br />Awareness about the brand<br />Durable effect of the products on the crop<br />Does not leave any residue<br />It is totally safe to crop<br />Mostly Mechanical method is found for spraying pesticide and insecticide.<br />Source of information for plant protection were Retailers, company employees and consultant person.<br />User expect that new product should have the following attributes<br />Effect should be Durable<br />Low Price<br />Product should be available in smaller packs<br />Availability<br />Distributor, Retailer, Company employee come out is the important person in selling the products.<br />Dealer means that demand for stickers are increasing.<br />Annexure.<br />www.chemtura.com<br />www.agrowon.com<br />www.google.com<br />Book- Survey of Indian Agriculture, The Hindu Publication 2007<br />Handbook of Agriculture, ICAR (New Delhi)<br />