This document discusses various definitions of marketing and implications for marketing management. It provides definitions of marketing from sources such as the Chartered Institute of Marketing and authors Kotler and Adcock et al. It also outlines questions around understanding customer needs and satisfying them through products or services. The document emphasizes that successful marketing requires a profitable, offensive, integrated and strategic approach to get results. It stresses the importance of marketing planning through systematic analysis, objectives, strategies, tactics, implementation and control.