Game Design Lessons for Corporate Real Estate Executives
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Presentation by Jeroen van Bree (YNNO / Nyenrode Business Universiteit) at the CoreNet Global Summit in London on September 28, 2010.
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Game Design Lessons for Corporate Real Estate Executives
- 1. Bringing Game Design to the Workplace: Lessons for the Corporate Real Estate Executive Moderator: Tim Asson, Colliers International Speakers: Jeroen van Bree, YNNO
- 2. Bringing Game Design to the Workplace: Lessons for the Corporate Real Estate Executive CoreNet Global Summit London, 28 September 2010
- 3. 1972
- 16. MMOG
- 20. Average age: 31_
- 21. Average age: 31 32% women_
- 22. Average age: 31 32% women Hours played per week: 21_ source: Nick Yee, et AL., 2010
- 23. Games and Real Life © 2004 Cao Fei
- 25. technology
- 27. technology behavior design
- 28. technology behavior design
- 31. 24
- 32. 25
- 33. 26
- 34. 27
- 35. 28
- 36. 29
- 37. 30
- 38. 31
- 39. 32
- 40. 33
- 41. 34
- 42. 35
- 43. 36
- 45. 38
- 46. 39
- 47. 40
- 50. complementarity
- 53. signaling
- 54. meritocracy
- 56. proficiency
- 59. self management
- 61. technology behavior design
- 62. technology behavior design
- 63. technology behavior design
- 64. Gilian Laub for The New York Times
- 66. game mechanics
- 67. points
- 75. points leaderboard competition rewards
- 76. points leaderboard competition rewards recognition
- 77. points leaderboard competition rewards fun
- 79. TheFunTheory.com
- 81. replay value
- 83. clear goals strategy choice feedback
- 85. clear goals strategy choice feedback
- 86. clear goals strategy meaningful choice feedback
- 90. clear goals strategy meaningful choice feedback
- 91. clear goals strategy meaningful choice direct feedback
- 93. clear goals strategy meaningful choice direct feedback
- 94. clear goals strategy recoverable meaningful choice loss direct feedback
- 98. clear goals strategy recoverable meaningful choice loss direct feedback
- 99. technology behavior design
- 100. technology behavior design
- 101. technology behavior design
- 102. rule set source: Van Mastrigt, Salen & Zimmerman
- 106. game play declarative content rule set
- 107. game play declarative content rule set
- 108. game play declarative content rule set
- 109. Game Design game play rule set
- 110. Game Design game play rule set
- 111. game play rule set
- 112. game play test rule set
- 113. game play test adjust rule set
- 114. Second-order Design game play test adjust rule set
- 115. New Ways of Working
- 116. New Ways of Working
- 117. New Ways of Working
- 118. New Ways of Working
- 120. freedom
- 123. To a large extent, your company is being managed by long-departed theorists who invented the conventions of “modern management” back in the early years of the 20th century. - Gary Hamel
- 127. freedom
- 128. freedom
- 129. freedom structure
- 130. freedom minimal structure structure
- 131. minimal structure
- 132. rule set
- 133. game play rule set
- 134. behavior rule set
- 135. behavior rule set
- 136. behavior rule set
- 137. Design New Ways of Working behavior test adjust rule set
- 139. Analysis of the framework
- 143. contributions
- 145. contributions funding knowledge
- 151. contributions funding knowledge
- 152. contributions funding knowledge
- 153. Analysis of the framework
- 154. Analysis of the framework Brainstorm with the PLAYERS
- 159. Analysis of the framework Brainstorms with the PLAYERS
- 160. Analysis of the framework Brainstorms with the PLAYERS Add RULES
- 161. contributions funding knowledge
- 162. The only knowledge we have in-house is about brand management and community management. contributions funding knowledge
- 163. Analysis of the framework Brainstorms with the PLAYERS Add RULES
- 164. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping
- 165. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping
- 166. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping Playtest BEHAVIOR
- 171. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping Playtest BEHAVIOR
- 172. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping Playtest BEHAVIOR Refine rule set
- 174. YourEnergy.com
- 175. YourEnergy.com • Customer service call center spread out over five locations
- 176. YourEnergy.com • Customer service call center spread out over five locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride
- 177. YourEnergy.com • Customer service call center spread out over five locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride • Two locations need to be eliminated to cut costs
- 178. YourEnergy.com • Customer service call center spread out over five locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride • Two locations need to be eliminated to cut costs • Extra travel time compensated by work from home arrangement
- 179. YourEnergy.com • Customer service call center spread out over five locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride • Two locations need to be eliminated to cut costs • Extra travel time compensated by work from home arrangement • OBJECTIVE Combine cost savings with retaining experienced agents (work from home arrangement) and maintain high level of excellence
- 180. Jeroen van Bree jeroen.vanbree@ynno.com M +31 (0)6 5318 7512 http://twitter.com/jeroenvanbree http://ideas.ynno.com/topics/games-at-work Orteliuslaan 9 3528 BA Utrecht The Netherlands info@ynno.com T +31 (0)30 767 05 00
- 181. You are free: to copy, distribute and transmit the work Under the following conditions: Attribution You must attribute the work to the speaker and to YNNO by mentioning our website, http://www.ynno.com (but not in any way that suggests that YNNO endorses you or your use of the work). Noncommercial You may not use this work for commercial purposes. No derivative works You may not alter, transform, or build upon this work.