Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.

1. How To Grow Your Business 35-45% In 90 Days (Without spending another nickle on advertising, a new web site, or Facebook!)

2. How would you like to find $100,000, $500,000 maybe a $1,000,000 or more in new found sales from your existing business or start-up ideas? Is it possible? YES, you bet! Over 200+ NJ based SMB’s did it! DURING this so-called “recession”! 1000% Growth in the last 18-24 months. What would that feel like? What would you do with it? Learn the Marketing Secrets of the Most Successful Companies in the World Build a solid structure with pillars!

3. Many companies will Not Survive the challenges of this new marketplace! Using only one or two pillars. 7 Advertising Sales Staff Same old boring ads 3-tiered sales staff Networking mixers

4. Imagine If You Could Get All Of Your Pillars Totally Optimized! 2. Exponential Marketing 7. Word of Mouth Referrals 6. One to One Direct Impact Marketing 5. Optimized Advertising- right media to the right audience 4. Strategic Alliance Marketing 3. Relationship Marketing - optimal reach to customers 1. The Right U.S.P. 8. Community Based Marketing Asset Marketing Word of Mouth Referral “ One to One” Marketing Community Relations Optimize the Media Strategic Alliances Relationship Marketing Exponential Marketing U.S.P. / E.V.P.

7. We help business owners grow their sales and revenues, 35-45% in 90 days or less! Guaranteed or your money back! Start implementing these processes into your business today! 609-677-0200

8. “ In order for any business to work, it must become a system, so that the business works exactly the same way every time, down to the very last detail.” Michael Gerber, Consultant &Author “The e-Myth” 8 You Need Systematic Repetition!

10. Three Ways to Fast Growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

11. Three Ways to Exponential Growth Growth objective of only 20% Small improvements in each area will give you dramatic growth overall 10

12. We Bring You Exponential Growth The Growth Objective Was Only 20% Small improvements in each area will give you dramatic growth overall 10

14. There is no better investment in your business than marketing. “ Marketing and innovation make money, everything else is a cost.” Peter Drucker, Author, Management Consultant 12 Performance Based Marketing

15. Want to see if we can help you grow? We guarantee it, or your money back! Start implementing these processes into your business today! 609-677-0200

16. Unique Selling Proposition or Extra Value Proposition (U.S.P. / E. V. P.) Pillar # 1 15 The U.S.P. “ A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other competitor. Why should someone do business with you over any other competitor or option; including doing nothing?” Jay Abraham, Marketing Guru, Author

17. How Do You Create A Killer U.S.P. ? Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 2. Differentiation 3. Target / Niche Price leadership Differentiation 15

18. Optimize Your Current Marketing for Exponential Sales 1. Integrate the USP / EVP into all marketing efforts 2. Aggressively work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value A. Higher average transaction value B. Increase number of transactions 16 Pillar # 2

19. Optimizing Your Customer Base Past A. Re-capture Present A. Retain B. Work the back-end 17 Pillar # 3 CRM Software- “Customer Relationship Marketing” Set-up an easy system for capturing & segmenting different types of clients Prospective A. Follow-up B. Educate C. Close again

20. Strategic Alliance Marketing 1. Your own client base - Seek an endorsement 2. Complimentary businesses outside your client base - Cross-sell other services - Work their client base 18 Pillar # 4

21. Smart Advertising, Websites, Email, e-Commerce, and Social Media All media works ! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength! 4. Three elements will determine success. You must maximize all three: A. Who does it reach? Are you reaching your “hungry prospects”? B. How often does it reach them? Frequency = Trust C. What is the message THEY see? 5. Test against the control measure in terms of profitability. If it is profitable do it some more. 19 Pillar # 5

22. Direct or “One-to-One” Marketing 1. Types of direct marketing: 2. Make all tools direct response oriented: - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce -Every direct marketing effort needs to do the same thing you would do in person -Have a reply mechanism Test - Test - Test 21 Pillar # 6

23. Community Relations Marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate the community 4. Press releases, radio / TV spots etc.. 20 Pillar # 7

24. 23 How we work with you… “ A coach is someone who makes you do what you don’t want to do so you can be who you want to be.” Tom Landry, former Dallas Cowboys Coach

25. Want to see if we can help you grow? We guarantee it, or your money back! Innovative Asset Marketing Systems Start implementing these processes into your business today! Call: 609-677-0200

27. What Do You Have To Lose? 26 100% Money Back Guarantee 2. Exponential Marketing 7. “One to One” Direct Marketing 6. Community Relationship Marketing 5. Custom Advertising Websites and the right media 4. Strategic Alliance Marketing 3. Relationship Marketing - optimize existing customers 1. U.S.P., U.S.P., U.S.P. ! 8. Word of Mouth Referrals Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Exponential Marketing U.S.P. / E.V.P. Asset Marketing $

28. Can your business grow 25, 35, -45% in 90 Days ? We’ll guarantee it, or your money back! Start implementing these processes into your business today, before your competition does! (609) 677-0200