1. Innovation in Fashion

2. OBJECTIVE
• Make customers happy and satisfied
• Have them return as customers
• Increase revenue
• Lower the rate of returns

3. RETURNED ITEMS
 28% of garments bought are returned,
mostly due to incorrect fit
 Returned items go on clearance, decreasing
profit

4. • The 3-D bio-robotic mannequin morphs into
approximately 100,000 different shapes
• Photograph is taken of each piece of garment on
each shape
• Takes only 15 minutes per item
• Requires 4-7 fits samples on average per brand to
create database
• No need to replace samples every season

5. DEVELOPMENT
Tartu University,
Tallinn Technical
University in Estonia,
and Human Solutions
GmbH, the provider
of anthropometrical
data in Germany

6. www.forever21.com

7. NO PROBLEM
 Know your measurements
 Input the measurements
 Have the mannequin morph
into the size of your body
 Try on that dress or jeans
you always wanted to buy
 See photographs of your fit
http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-
you-to-try-clothes-online-28-09-2010/

8. GOAL
http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html
Incorporate the virtual fitting room system
by the end of the year

9. See the great invention
http://www.youtube.com/watch?v=a
WVaIanc7bE
*

10. Reference
• Virtual Fitting Room: Fits.me. Retrieved June 25, 2012, from
<http://www.fits.me/content/about-us>
• Haldre, Heikki, CEO, Fits.me. ‘How can the use of a bio-robotic virtual fitting
room benefit the online retailer and enhance the online shopping
experience of a buyer?’ Fibre 2 Fashion. Retrieved June 25, 2012, from
<http://softwaresolutions.fibre2fashion.com/techtalk/fits-me>
• Forever21 webpage.
<http://www.forever21.com/Product/Product.aspx?BR=f21&Category=dress
_club&ProductID=2000046464&VariantID=>
• Huffpost Healthy Living. 16 July 2008.
<http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-
boy_b_112932.html>
• Geeky Gadgets. 28 September 2010. <http://www.geeky-
gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-
2010/>
• Simplified Building Concepts. 26 April 2011.
<http://www.flickr.com/photos/simplifiedbuilding/5657910860/>