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Innovation in Fashion
OBJECTIVE
• Make customers happy and satisfied

• Have them return as customers

• Increase revenue

• Lower the rate of returns
RETURNED ITEMS




  28% of garments bought are returned,
         mostly due to incorrect fit
 Returned items go on clearance, decreasing
                   profit
•   The 3-D bio-robotic mannequin morphs into
    approximately 100,000 different shapes
•   Photograph is taken of each piece of garment on
    each shape
•   Takes only 15 minutes per item
•   Requires 4-7 fits samples on average per brand to
    create database
•   No need to replace samples every season
DEVELOPMENT

  Tartu University,

  Tallinn Technical
University in Estonia,
and Human Solutions
GmbH, the provider
of anthropometrical
  data in Germany
www.forever21.com
NO PROBLEM

                                                             Know your measurements
                                                             Input the measurements
                                                             Have the mannequin morph
                                                              into the size of your body
                                                             Try on that dress or jeans
                                                              you always wanted to buy
                                                             See photographs of your fit



http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-
you-to-try-clothes-online-28-09-2010/
GOAL




        http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html



Incorporate the virtual fitting room system
by the end of the year
See the great invention


http://www.youtube.com/watch?v=a
WVaIanc7bE




                   *
Reference
•   Virtual Fitting Room: Fits.me. Retrieved June 25, 2012, from
    <http://www.fits.me/content/about-us>
•   Haldre, Heikki, CEO, Fits.me. ‘How can the use of a bio-robotic virtual fitting
    room benefit the online retailer and enhance the online shopping
    experience of a buyer?’ Fibre 2 Fashion. Retrieved June 25, 2012, from
    <http://softwaresolutions.fibre2fashion.com/techtalk/fits-me>
•   Forever21 webpage.
    <http://www.forever21.com/Product/Product.aspx?BR=f21&Category=dress
    _club&ProductID=2000046464&VariantID=>
•   Huffpost Healthy Living. 16 July 2008.
    <http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-
    boy_b_112932.html>
•   Geeky Gadgets. 28 September 2010. <http://www.geeky-
    gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-
    2010/>
•   Simplified Building Concepts. 26 April 2011.
    <http://www.flickr.com/photos/simplifiedbuilding/5657910860/>

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Virtual fitting room

  • 2. OBJECTIVE • Make customers happy and satisfied • Have them return as customers • Increase revenue • Lower the rate of returns
  • 3. RETURNED ITEMS  28% of garments bought are returned, mostly due to incorrect fit  Returned items go on clearance, decreasing profit
  • 4. The 3-D bio-robotic mannequin morphs into approximately 100,000 different shapes • Photograph is taken of each piece of garment on each shape • Takes only 15 minutes per item • Requires 4-7 fits samples on average per brand to create database • No need to replace samples every season
  • 5. DEVELOPMENT Tartu University, Tallinn Technical University in Estonia, and Human Solutions GmbH, the provider of anthropometrical data in Germany
  • 7. NO PROBLEM  Know your measurements  Input the measurements  Have the mannequin morph into the size of your body  Try on that dress or jeans you always wanted to buy  See photographs of your fit http://www.geeky-gadgets.com/virtual-fitting-rooms-allow- you-to-try-clothes-online-28-09-2010/
  • 8. GOAL http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html Incorporate the virtual fitting room system by the end of the year
  • 9. See the great invention http://www.youtube.com/watch?v=a WVaIanc7bE *
  • 10. Reference • Virtual Fitting Room: Fits.me. Retrieved June 25, 2012, from <http://www.fits.me/content/about-us> • Haldre, Heikki, CEO, Fits.me. ‘How can the use of a bio-robotic virtual fitting room benefit the online retailer and enhance the online shopping experience of a buyer?’ Fibre 2 Fashion. Retrieved June 25, 2012, from <http://softwaresolutions.fibre2fashion.com/techtalk/fits-me> • Forever21 webpage. <http://www.forever21.com/Product/Product.aspx?BR=f21&Category=dress _club&ProductID=2000046464&VariantID=> • Huffpost Healthy Living. 16 July 2008. <http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair- boy_b_112932.html> • Geeky Gadgets. 28 September 2010. <http://www.geeky- gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09- 2010/> • Simplified Building Concepts. 26 April 2011. <http://www.flickr.com/photos/simplifiedbuilding/5657910860/>

Hinweis der Redaktion

  1. This technology was developed by a diverse team of designers as well as engineers from Estonia and Germany. Tartu University, Tallinn Technical University in Estonia, and Human Solutions GmbH, the provider of anthropometrical data in Germany all contributed in developing the bio-robotic and mathematical 3D human body modeling.
  2. Purpose: to better serve customers and to make innovative changes to the company to increase revenue, while creating a bigger customer base.