This presentation shares the key points from the Service delivery theme in The New Reality online report about digital transformation for non-profit organisations.

1. HOW THE NEW REALITY AFFECTS:
Service delivery
In 6 slides

2. We have made major progress in digital
fundraising and marketing in the sector…
…but now is the time to focus efforts on
how digital technology can create
services that deliver more impact at
greater scale.
#1

3. The change in audience behaviour due
to technology is creating greater
demand for self-service advice over
traditional one-to-one hand-holding.
A 9-5 weekday helpline is no longer
going to be enough.
#2

4. Web-based digital work is really
important, but there are even bigger
opportunities on offer.
Connecting web services with a broader
range of digital technologies – from
sensors and trackers, to 3D printing –
will deliver even greater value.
#3

5. Collaborative economy models –
like those used by Airbnb and
Streetbank – offer interesting new
opportunities for service delivery.
#4

6. Audience needs are paramount.
Effective digital services are based on
real - and current - audience insight. The
best way to achieve this is to involve the
audience in designing the service, and to
iterate based on regular feedback.
#5

7. Tech puts power into
people’s hands and
has the potential to
change both
attitudes and lives.
Nigel Kershaw, Big Issue,
Executive chairman
“
Credit: Purplemattfish

8. Thank
you
JulieDodd
http://thenewreality.info
Insights taken from The New Reality
digital transformation report:
#NewReality