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Salo Aalto University School of Economics Digital Marketing

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Jari Salo
Jari Salo

1. The digital marketing course introduces students to different types of digital marketing campaigns and how to manage them for both consumer and business markets. 2. Students are divided into groups to work on cases for Nokia and Google, and are required to submit academic reports and presentations on their solutions. 3. Evaluation includes exams, case competition points for the Nokia and Google cases, case presentation feedback, and article reflection papers.

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23E47000 Digital Marketing Professor Jari Salo Aalto University Aalto School of Economics, Dept. of Marketing & Management [email_address]
Course objective ,[object Object],[object Object],[object Object],[object Object],Digital Marketing - Salo
Course structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case presentations ,[object Object],[object Object],[object Object],[object Object]
Article reflection papers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation, grading and feedback ,[object Object],[object Object],[object Object],[object Object],Digital Marketing - Salo
Detailed schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Marketing - Salo

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Salo Aalto University School of Economics Digital Marketing

  • 1. 23E47000 Digital Marketing Professor Jari Salo Aalto University Aalto School of Economics, Dept. of Marketing & Management [email_address]
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