SlideShare ist ein Scribd-Unternehmen logo

cb Industrial buying behavior

‱Als PPT, PDF herunterladen‱
‱
G
GALAXY GLOBAL GROUP OF INSTITUTIONS

CB

TechnologieBusiness
1 von 13
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIFFER BETWEEN CONSUMER AND INDUSTRIAL BUYING BEHAVIOR AS A MARKETER YOU JOB IS TO IDENTIFY INDIVIDUALS WHO ARE INVOLVED IN PURCHASING DECISION PROCESS. AREAS INDUSTRIAL CONSUMER BUYER BEHAVIOR FUNCTIONAL INVOLVEMENT FAMILY INVOLVEMENT RATIONAL/TASK MOTIVES SOCIAL/PSYCHOLOGICAL MOTIVES PREDOMINATE TECHNICAL EXPERTISE LESS TECHNICAL INTERPERSONAL,STABLE RELATION NON PERSONAL RELATION TO SOME EXTENT DECISION MAKING DISTINT, OBSERVABLE STAGES UNOBSERVABLE MENTAL STAGES
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
 
 

Empfohlen

CONSUMER BEHAVIOR
CONSUMER BEHAVIORCONSUMER BEHAVIOR
CONSUMER BEHAVIORNadeem Siddiqui
 
Consumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying BehaviourConsumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying BehaviourSejal Chaurasia
 
Role of Opinion leaders in consumer behaviour
Role of Opinion leaders in consumer behaviour Role of Opinion leaders in consumer behaviour
Role of Opinion leaders in consumer behaviour Vijyata Singh
 
CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR
CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOURCONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR
CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOURAshish Hande
 
Buying Decision Making Process
Buying Decision Making ProcessBuying Decision Making Process
Buying Decision Making ProcessNagendra Babu
 
Buying behaviour ppt
Buying behaviour pptBuying behaviour ppt
Buying behaviour pptIsha Arya
 
Models of consumer behavior
Models of consumer behaviorModels of consumer behavior
Models of consumer behaviorAnjali Das V.M
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviourShashi Shekhar
 

Empfohlen

CONSUMER BEHAVIOR
CONSUMER BEHAVIORCONSUMER BEHAVIOR
CONSUMER BEHAVIORNadeem Siddiqui
 
Consumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying BehaviourConsumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying BehaviourSejal Chaurasia
 
Role of Opinion leaders in consumer behaviour
Role of Opinion leaders in consumer behaviour Role of Opinion leaders in consumer behaviour
Role of Opinion leaders in consumer behaviour Vijyata Singh
 
CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR
CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOURCONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR
CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOURAshish Hande
 
Buying Decision Making Process
Buying Decision Making ProcessBuying Decision Making Process
Buying Decision Making ProcessNagendra Babu
 
Buying behaviour ppt
Buying behaviour pptBuying behaviour ppt
Buying behaviour pptIsha Arya
 
Models of consumer behavior
Models of consumer behaviorModels of consumer behavior
Models of consumer behaviorAnjali Das V.M
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviourShashi Shekhar
 
Buying motives
Buying motivesBuying motives
Buying motivesBabita Yadav
 
Identifying and Analyzing competitors
Identifying and Analyzing competitorsIdentifying and Analyzing competitors
Identifying and Analyzing competitorsSameer Mathur
 
Industrial buying
Industrial buyingIndustrial buying
Industrial buyingVaibhavi Dalvi
 
Presentation on consumer behaviour and marketing strategy
Presentation on consumer behaviour and marketing strategyPresentation on consumer behaviour and marketing strategy
Presentation on consumer behaviour and marketing strategyKARISHMA KUMARI
 
Dynamics of perception
Dynamics of perceptionDynamics of perception
Dynamics of perceptionSandesh Bhat
 
Industrial buying-behavior
Industrial buying-behaviorIndustrial buying-behavior
Industrial buying-behaviorchoco421
 
Buying roles presentation
Buying roles presentationBuying roles presentation
Buying roles presentationDebosmitaGhatak1
 
Evaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceEvaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceDr. Parveen Kaur Nagpal
 
Consumer decision making process
Consumer decision making processConsumer decision making process
Consumer decision making processSaniaSyeda1
 
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUESAvinash Singh
 
Consumer buying decision process
Consumer buying decision processConsumer buying decision process
Consumer buying decision processTalent Corner HR Services Pvt Ltd.
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETINGANAND MURALI
 
consumer decision making process
consumer decision making processconsumer decision making process
consumer decision making processLinel Dias
 
Factors influencing industrial buying (ism)
Factors influencing industrial buying (ism)Factors influencing industrial buying (ism)
Factors influencing industrial buying (ism)Dr. Chandra Shekhar Singh
 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarSIDDHARTH PATNAIK
 
Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
 
Major types of buying situations
Major types of buying situationsMajor types of buying situations
Major types of buying situationsTopu Kawser
 
SCOPE OF MARKETING
SCOPE OF MARKETINGSCOPE OF MARKETING
SCOPE OF MARKETINGKUN CAPITAL, ASHOK LEYLAND AS A INTERN
 
Consumer research process
Consumer research processConsumer research process
Consumer research processanjana1994
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 
Business buying behaviour
Business buying behaviourBusiness buying behaviour
Business buying behaviourOsmawati Osman
 
Ind. Ch 3(ppt).pptx
Ind. Ch 3(ppt).pptxInd. Ch 3(ppt).pptx
Ind. Ch 3(ppt).pptxBereketDesalegn5
 

Weitere Àhnliche Inhalte

Was ist angesagt?

Buying motives
Buying motivesBuying motives
Buying motivesBabita Yadav
 
Identifying and Analyzing competitors
Identifying and Analyzing competitorsIdentifying and Analyzing competitors
Identifying and Analyzing competitorsSameer Mathur
 
Industrial buying
Industrial buyingIndustrial buying
Industrial buyingVaibhavi Dalvi
 
Presentation on consumer behaviour and marketing strategy
Presentation on consumer behaviour and marketing strategyPresentation on consumer behaviour and marketing strategy
Presentation on consumer behaviour and marketing strategyKARISHMA KUMARI
 
Dynamics of perception
Dynamics of perceptionDynamics of perception
Dynamics of perceptionSandesh Bhat
 
Industrial buying-behavior
Industrial buying-behaviorIndustrial buying-behavior
Industrial buying-behaviorchoco421
 
Buying roles presentation
Buying roles presentationBuying roles presentation
Buying roles presentationDebosmitaGhatak1
 
Evaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceEvaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceDr. Parveen Kaur Nagpal
 
Consumer decision making process
Consumer decision making processConsumer decision making process
Consumer decision making processSaniaSyeda1
 
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUESAvinash Singh
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETINGANAND MURALI
 
consumer decision making process
consumer decision making processconsumer decision making process
consumer decision making processLinel Dias
 
Factors influencing industrial buying (ism)
Factors influencing industrial buying (ism)Factors influencing industrial buying (ism)
Factors influencing industrial buying (ism)Dr. Chandra Shekhar Singh
 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarSIDDHARTH PATNAIK
 
Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
 
Major types of buying situations
Major types of buying situationsMajor types of buying situations
Major types of buying situationsTopu Kawser
 
Consumer research process
Consumer research processConsumer research process
Consumer research processanjana1994
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 

Was ist angesagt? (20)

Buying motives
Buying motivesBuying motives
Buying motives
 
Identifying and Analyzing competitors
Identifying and Analyzing competitorsIdentifying and Analyzing competitors
Identifying and Analyzing competitors
 
Industrial buying
Industrial buyingIndustrial buying
Industrial buying
 
Presentation on consumer behaviour and marketing strategy
Presentation on consumer behaviour and marketing strategyPresentation on consumer behaviour and marketing strategy
Presentation on consumer behaviour and marketing strategy
 
Dynamics of perception
Dynamics of perceptionDynamics of perception
Dynamics of perception
 
Industrial buying-behavior
Industrial buying-behaviorIndustrial buying-behavior
Industrial buying-behavior
 
Buying roles presentation
Buying roles presentationBuying roles presentation
Buying roles presentation
 
Evaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceEvaluation and Control of Sales Performance
Evaluation and Control of Sales Performance
 
Consumer decision making process
Consumer decision making processConsumer decision making process
Consumer decision making process
 
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES
 
Consumer buying decision process
Consumer buying decision processConsumer buying decision process
Consumer buying decision process
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETING
 
consumer decision making process
consumer decision making processconsumer decision making process
consumer decision making process
 
Factors influencing industrial buying (ism)
Factors influencing industrial buying (ism)Factors influencing industrial buying (ism)
Factors influencing industrial buying (ism)
 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha Kar
 
Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer Behavior
 
Major types of buying situations
Major types of buying situationsMajor types of buying situations
Major types of buying situations
 
SCOPE OF MARKETING
SCOPE OF MARKETINGSCOPE OF MARKETING
SCOPE OF MARKETING
 
Consumer research process
Consumer research processConsumer research process
Consumer research process
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
 

Ähnlich wie cb Industrial buying behavior

Business buying behaviour
Business buying behaviourBusiness buying behaviour
Business buying behaviourOsmawati Osman
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETINGPeter vinosh
 
Analysing consumer buying behaviour and industrial buying behaviour
Analysing consumer buying behaviour and industrial buying behaviourAnalysing consumer buying behaviour and industrial buying behaviour
Analysing consumer buying behaviour and industrial buying behaviourSUJIT DAS
 
Industrial purchasing and marketing
Industrial purchasing and marketingIndustrial purchasing and marketing
Industrial purchasing and marketingmohamed ali akbar
 
Bus169 Kotler Chapter 06
Bus169 Kotler Chapter 06Bus169 Kotler Chapter 06
Bus169 Kotler Chapter 06Alwyn Lau
 
Business market
Business marketBusiness market
Business marketrhea286
 
robinson faris wind b2b by ansh
robinson faris wind b2b by anshrobinson faris wind b2b by ansh
robinson faris wind b2b by anshAnshul Sharma
 
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...Manik Mukherjee
 
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...blogger at indiandswad
 
important Organizational buying behavior
important Organizational buying behavior important Organizational buying behavior
important Organizational buying behavior aarati jadhav
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business MarketMiskat Ahmed Ankur
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourAnil Talanki
 
Business Market and Business Buyer Behavior - Philip Kotler & Gary Armstrong
Business Market and Business Buyer Behavior - Philip Kotler & Gary ArmstrongBusiness Market and Business Buyer Behavior - Philip Kotler & Gary Armstrong
Business Market and Business Buyer Behavior - Philip Kotler & Gary ArmstrongMD Tamal
 
MODULE8.pdf
MODULE8.pdfMODULE8.pdf
MODULE8.pdflirabriones
 
Copyright © 2016 Pearson Education, Inc. .docx
Copyright © 2016 Pearson Education, Inc. .docxCopyright © 2016 Pearson Education, Inc. .docx
Copyright © 2016 Pearson Education, Inc. .docxdickonsondorris
 
marketing management.pptx
marketing management.pptxmarketing management.pptx
marketing management.pptxJhonaMaeRagas1
 
consumer behavior
consumer behavior consumer behavior
consumer behavior Nishant Pahad
 
6.1)What is business market,& how does it differ from the consumer market?
6.1)What is business market,& how does it differ from the consumer market?6.1)What is business market,& how does it differ from the consumer market?
6.1)What is business market,& how does it differ from the consumer market?114iiminternship
 

Ähnlich wie cb Industrial buying behavior (20)

Business buying behaviour
Business buying behaviourBusiness buying behaviour
Business buying behaviour
 
Ind. Ch 3(ppt).pptx
Ind. Ch 3(ppt).pptxInd. Ch 3(ppt).pptx
Ind. Ch 3(ppt).pptx
 
Marketing Buying system
Marketing Buying systemMarketing Buying system
Marketing Buying system
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETING
 
Analysing consumer buying behaviour and industrial buying behaviour
Analysing consumer buying behaviour and industrial buying behaviourAnalysing consumer buying behaviour and industrial buying behaviour
Analysing consumer buying behaviour and industrial buying behaviour
 
Industrial purchasing and marketing
Industrial purchasing and marketingIndustrial purchasing and marketing
Industrial purchasing and marketing
 
Bus169 Kotler Chapter 06
Bus169 Kotler Chapter 06Bus169 Kotler Chapter 06
Bus169 Kotler Chapter 06
 
Business market
Business marketBusiness market
Business market
 
robinson faris wind b2b by ansh
robinson faris wind b2b by anshrobinson faris wind b2b by ansh
robinson faris wind b2b by ansh
 
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...
 
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...
 
important Organizational buying behavior
important Organizational buying behavior important Organizational buying behavior
important Organizational buying behavior
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business Market
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Business Market and Business Buyer Behavior - Philip Kotler & Gary Armstrong
Business Market and Business Buyer Behavior - Philip Kotler & Gary ArmstrongBusiness Market and Business Buyer Behavior - Philip Kotler & Gary Armstrong
Business Market and Business Buyer Behavior - Philip Kotler & Gary Armstrong
 
MODULE8.pdf
MODULE8.pdfMODULE8.pdf
MODULE8.pdf
 
Copyright © 2016 Pearson Education, Inc. .docx
Copyright © 2016 Pearson Education, Inc. .docxCopyright © 2016 Pearson Education, Inc. .docx
Copyright © 2016 Pearson Education, Inc. .docx
 
marketing management.pptx
marketing management.pptxmarketing management.pptx
marketing management.pptx
 
consumer behavior
consumer behavior consumer behavior
consumer behavior
 
6.1)What is business market,& how does it differ from the consumer market?
6.1)What is business market,& how does it differ from the consumer market?6.1)What is business market,& how does it differ from the consumer market?
6.1)What is business market,& how does it differ from the consumer market?
 

Mehr von GALAXY GLOBAL GROUP OF INSTITUTIONS

Consumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making modelConsumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making modelGALAXY GLOBAL GROUP OF INSTITUTIONS
 
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...GALAXY GLOBAL GROUP OF INSTITUTIONS
 

Mehr von GALAXY GLOBAL GROUP OF INSTITUTIONS (20)

BE Fdi
BE FdiBE Fdi
BE Fdi
 
Be industrialisation trends and policy
Be industrialisation trends and policyBe industrialisation trends and policy
Be industrialisation trends and policy
 
Bop in detail
Bop in detailBop in detail
Bop in detail
 
BE Bop ppt new 1
BE Bop ppt new 1BE Bop ppt new 1
BE Bop ppt new 1
 
cb Model of industrial buyer behaviour
cb Model of industrial buyer behaviourcb Model of industrial buyer behaviour
cb Model of industrial buyer behaviour
 
cb Diagram consumer involvement and decision making model
cb Diagram consumer involvement and decision making modelcb Diagram consumer involvement and decision making model
cb Diagram consumer involvement and decision making model
 
cb Diffussion of innovation
cb Diffussion of innovationcb Diffussion of innovation
cb Diffussion of innovation
 
Cb consumer perception
Cb consumer perceptionCb consumer perception
Cb consumer perception
 
CB culture subculture social class reference group
CB culture subculture social class reference groupCB culture subculture social class reference group
CB culture subculture social class reference group
 
Fdi
FdiFdi
Fdi
 
Be industrialisation trends and policy
Be industrialisation trends and policyBe industrialisation trends and policy
Be industrialisation trends and policy
 
Cognition
CognitionCognition
Cognition
 
Consumer attitude and attitude change
Consumer attitude and attitude changeConsumer attitude and attitude change
Consumer attitude and attitude change
 
BUsiness environment Disinvestment globalisation imf
BUsiness environment Disinvestment globalisation imfBUsiness environment Disinvestment globalisation imf
BUsiness environment Disinvestment globalisation imf
 
consumer behaviour Involvement ppt
consumer behaviour Involvement pptconsumer behaviour Involvement ppt
consumer behaviour Involvement ppt
 
Consumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making modelConsumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making model
 
Cognition consumer behaviour
Cognition consumer behaviourCognition consumer behaviour
Cognition consumer behaviour
 
All ppts consumer b
All ppts consumer bAll ppts consumer b
All ppts consumer b
 
Business environment new 2
Business environment new 2Business environment new 2
Business environment new 2
 
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
 

KĂŒrzlich hochgeladen

Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfOverkill Security
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 

KĂŒrzlich hochgeladen (20)

Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 

cb Industrial buying behavior

  • 1.
  • 2. DIFFER BETWEEN CONSUMER AND INDUSTRIAL BUYING BEHAVIOR AS A MARKETER YOU JOB IS TO IDENTIFY INDIVIDUALS WHO ARE INVOLVED IN PURCHASING DECISION PROCESS. AREAS INDUSTRIAL CONSUMER BUYER BEHAVIOR FUNCTIONAL INVOLVEMENT FAMILY INVOLVEMENT RATIONAL/TASK MOTIVES SOCIAL/PSYCHOLOGICAL MOTIVES PREDOMINATE TECHNICAL EXPERTISE LESS TECHNICAL INTERPERSONAL,STABLE RELATION NON PERSONAL RELATION TO SOME EXTENT DECISION MAKING DISTINT, OBSERVABLE STAGES UNOBSERVABLE MENTAL STAGES
  • 3.
  • 4.
  • 7.
  • 8.
  • 9.
  • 10.  
  • 11.  
  • 12.  
  • 13. Â