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DIFFER BETWEEN CONSUMER AND INDUSTRIAL BUYING BEHAVIOR AS A MARKETER YOU JOB IS TO IDENTIFY INDIVIDUALS WHO ARE INVOLVED IN PURCHASING DECISION PROCESS. AREAS INDUSTRIAL CONSUMER BUYER BEHAVIOR FUNCTIONAL INVOLVEMENT FAMILY INVOLVEMENT RATIONAL/TASK MOTIVES SOCIAL/PSYCHOLOGICAL MOTIVES PREDOMINATE TECHNICAL EXPERTISE LESS TECHNICAL INTERPERSONAL,STABLE RELATION NON PERSONAL RELATION TO SOME EXTENT DECISION MAKING DISTINT, OBSERVABLE STAGES UNOBSERVABLE MENTAL STAGES
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cb Industrial buying behavior

  • 1.
  • 2. DIFFER BETWEEN CONSUMER AND INDUSTRIAL BUYING BEHAVIOR AS A MARKETER YOU JOB IS TO IDENTIFY INDIVIDUALS WHO ARE INVOLVED IN PURCHASING DECISION PROCESS. AREAS INDUSTRIAL CONSUMER BUYER BEHAVIOR FUNCTIONAL INVOLVEMENT FAMILY INVOLVEMENT RATIONAL/TASK MOTIVES SOCIAL/PSYCHOLOGICAL MOTIVES PREDOMINATE TECHNICAL EXPERTISE LESS TECHNICAL INTERPERSONAL,STABLE RELATION NON PERSONAL RELATION TO SOME EXTENT DECISION MAKING DISTINT, OBSERVABLE STAGES UNOBSERVABLE MENTAL STAGES
  • 3.
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