Contemporary Consulting - OpenThinking

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Iyad Mourtada, CMA, CIA, CFE, CCSA, CRMA, CPLP

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Business

Contemporary Consulting

An Introduction to Modern Consulting

Iyad Mourtada, CMA, CIA, CFE, CPLP

“Marketing is all about spreading ideas.” Seth Godin

Market-based marketing (Inspiring)
•Companies sold Ideas / Customers bought Experiences

Customer-based marketing (Persuading)
•Companies sold brands / Customers bought Emotions

Mass media-based marketing (Informing)
•Companies sold goods / Customers bought benefits

Product-based marketing
•Companies sold commodities / Customers bought products

Modern Business Approach (MBA 2.0)
25 Innovative Ways to grow your business in the Middle East
Saturday, December 22, 2012 – 9:00 AM – 5:30 PM
Dubai Knowledge Village, Building 19, Office: 208

Based on the 4 most innovative business models:

Price: AED 2,300 (Early Bird Price: AED 1,590)
Email: learn@openthinking.ae Phone: 055 9852570

25 innovative Strategy
1. The Long Tail 1. Ideas Storming
2. Multi-Sided Platforms 2. ZAG Model
3. Freemium Model 3. Flip the Funnel
4. Open Source Model 4. UnMarketing

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Contemporary Consulting - OpenThinking

1. Contemporary Consulting An Introduction to Modern Consulting Iyad Mourtada, CMA, CIA, CFE, CPLP

5. Consultants lost their way …

8. Modern Consulting

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26. “Marketing is all about spreading ideas.” Seth Godin Market-based marketing (Inspiring) •Companies sold Ideas / Customers bought Experiences Customer-based marketing (Persuading) •Companies sold brands / Customers bought Emotions Mass media-based marketing (Informing) •Companies sold goods / Customers bought benefits Product-based marketing •Companies sold commodities / Customers bought products

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41. Modern Business Approach (MBA 2.0) 25 Innovative Ways to grow your business in the Middle East Saturday, December 22, 2012 – 9:00 AM – 5:30 PM Dubai Knowledge Village, Building 19, Office: 208 Based on the 4 most innovative business models: Price: AED 2,300 (Early Bird Price: AED 1,590) Email: learn@openthinking.ae Phone: 055 9852570 25 innovative Strategy 1. The Long Tail 1. Ideas Storming 2. Multi-Sided Platforms 2. ZAG Model 3. Freemium Model 3. Flip the Funnel 4. Open Source Model 4. UnMarketing

42. iyad@openthinking.ae

Hinweis der Redaktion

Client Services to RevenueConsulting
Technical: it enhances the understanding of the phenomena measured and provides relevant information for strategic decisions.Behavioral: it encourages actions that are consistent with an organization’s strategic objectives.Cultural: it supports and/or creates a set of shared cultural values, beliefs, and mindsets in an organization and society.

Contemporary Consulting - OpenThinking

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