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1. Contemporary Consulting
An Introduction to Modern Consulting
Iyad Mourtada, CMA, CIA, CFE, CPLP

5. Consultants lost their way …

8. Modern Consulting

22. Jackson Pollock No.5, 1948 = $156.8

26. “Marketing is all about spreading ideas.” Seth Godin
Market-based marketing (Inspiring)
•Companies sold Ideas / Customers bought Experiences
Customer-based marketing (Persuading)
•Companies sold brands / Customers bought Emotions
Mass media-based marketing (Informing)
•Companies sold goods / Customers bought benefits
Product-based marketing
•Companies sold commodities / Customers bought products

30. Disruptive Innovation

40. To For With By

41. Modern Business Approach (MBA 2.0)
25 Innovative Ways to grow your business in the Middle East
Saturday, December 22, 2012 – 9:00 AM – 5:30 PM
Dubai Knowledge Village, Building 19, Office: 208
Based on the 4 most innovative business models:
Price: AED 2,300 (Early Bird Price: AED 1,590)
Email: learn@openthinking.ae Phone: 055 9852570
25 innovative Strategy
1. The Long Tail 1. Ideas Storming
2. Multi-Sided Platforms 2. ZAG Model
3. Freemium Model 3. Flip the Funnel
4. Open Source Model 4. UnMarketing

42. iyad@openthinking.ae