Kontochristou Dimitra_ioc3

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IoC gr

Business Technologie

Boehringer Ingelheim

Δήμητρα Κοντοχρήςτου
Prescription Medicine Marketing

Yammer Dimitra Kontochristou
Twitter @dimitrakont

Pharma industry market
Challenges
Present a case of digital
Disease Awareness Campaign

 Face to face detailing
 Congresses
 Medical associations
support
 Medical education grants
 Donations

Data show number of pharma companies initiatives by type, as identified by Ernst & Young

Source: Ernst & Young
Pharma company initiatives by type in 2010

Digital Intelligence Blog
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
25 Jan 2012

Boehringer to begin beta-testing Facebook
game in March

1 Mission 1 Million
Getting to the heart of stroke

 10 Εθνικοί υποςτηρικτέσ
5 Ελληνικά προγράμματα ςτην ψηφοφορία

 # off line activities

 On line

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Kontochristou Dimitra_ioc3

1. Boehringer Ingelheim Δήμητρα Κοντοχρήςτου Prescription Medicine Marketing Yammer Dimitra Kontochristou Twitter @dimitrakont

2. Pharma industry market Challenges Present a case of digital Disease Awareness Campaign

3.  Face to face detailing  Congresses  Medical associations support  Medical education grants  Donations

4. Strict regulations!

5. Data show number of pharma companies initiatives by type, as identified by Ernst & Young

6. Source: Ernst & Young Pharma company initiatives by type in 2010

7. 2nd place after…

8. Digital Intelligence Blog Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools by Dominic Tyer 25 Jan 2012 Boehringer to begin beta-testing Facebook game in March

10. Important stakeholders

11.

12. 1 Mission 1 Million Getting to the heart of stroke

13.  10 Εθνικοί υποςτηρικτέσ 5 Ελληνικά προγράμματα ςτην ψηφοφορία  # off line activities  On line

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18. https://www.heartofstroke.gr

19. @dimitrakont