Suche senden
Hochladen
The Rise of Content Marketing
•
1 gefällt mir
•
889 views
InnoTech
Folgen
Presented at InnoTech Oregon 2013. All rights reserved.
Weniger lesen
Mehr lesen
Business
Technologie
Melden
Teilen
Melden
Teilen
1 von 24
Empfohlen
Startup InsurTech Award-Hepstar
Startup InsurTech Award-Hepstar
The Digital Insurer
Startup InsurTech Award - Hepstar
Startup InsurTech Award - Hepstar
The Digital Insurer
Maxymiser general-presentation-2637782
Maxymiser general-presentation-2637782
Jordie van Rijn
Bmgt 411 athlete trax presentation
Bmgt 411 athlete trax presentation
DomCarino
Mobile Growth Marketing Master Class - Pradyut Hande, Netcore Solutions
Mobile Growth Marketing Master Class - Pradyut Hande, Netcore Solutions
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
oracle marketing cloud
oracle marketing cloud
Souvik Chakraborty
Use Video Effectively Throughout Your Customer’s Journey
Use Video Effectively Throughout Your Customer’s Journey
Tinuiti
WordPress is Defining The Web - Mark Randall, VP, Sales APAC
WordPress is Defining The Web - Mark Randall, VP, Sales APAC
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empfohlen
Startup InsurTech Award-Hepstar
Startup InsurTech Award-Hepstar
The Digital Insurer
Startup InsurTech Award - Hepstar
Startup InsurTech Award - Hepstar
The Digital Insurer
Maxymiser general-presentation-2637782
Maxymiser general-presentation-2637782
Jordie van Rijn
Bmgt 411 athlete trax presentation
Bmgt 411 athlete trax presentation
DomCarino
Mobile Growth Marketing Master Class - Pradyut Hande, Netcore Solutions
Mobile Growth Marketing Master Class - Pradyut Hande, Netcore Solutions
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
oracle marketing cloud
oracle marketing cloud
Souvik Chakraborty
Use Video Effectively Throughout Your Customer’s Journey
Use Video Effectively Throughout Your Customer’s Journey
Tinuiti
WordPress is Defining The Web - Mark Randall, VP, Sales APAC
WordPress is Defining The Web - Mark Randall, VP, Sales APAC
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Compete on Google Shopping (PLAs)
How to Compete on Google Shopping (PLAs)
Koozai
"5 Keys for Delivering Personalized Marketing" - Merkle + Deckers Brands, Dig...
"5 Keys for Delivering Personalized Marketing" - Merkle + Deckers Brands, Dig...
Tealium
Glossy Forum: Age of E-Commerce | Cordial
Glossy Forum: Age of E-Commerce | Cordial
Digiday
How To Justify Spending More On Mobile
How To Justify Spending More On Mobile
MediaPost
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
National Retail Federation
De - Shopware Community day - E-Mailmarketing: tips & tricks
De - Shopware Community day - E-Mailmarketing: tips & tricks
Copernica BV
Reimagine Growth 3: Customer Acquisition
Reimagine Growth 3: Customer Acquisition
CleverTap
SNB10. It's Not Chemistry: Data Science Tells You How to Get Personal
SNB10. It's Not Chemistry: Data Science Tells You How to Get Personal
SalesLoft
Leveraging Mobile Apps as a Marketing Channel
Leveraging Mobile Apps as a Marketing Channel
Marketo
Intro to Criteo
Intro to Criteo
Hanapin Marketing
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
Marketo
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Marketo
DV 2016: Building a Culture of Testing and Optimization
DV 2016: Building a Culture of Testing and Optimization
Tealium
Power Your Mobile App: Improve Retention, Engagement and Revenue with Marketi...
Power Your Mobile App: Improve Retention, Engagement and Revenue with Marketi...
Marketo
"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...
"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...
Tealium
How to Benchmark Social Data to Drive ROI
How to Benchmark Social Data to Drive ROI
Marketo
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-Commerce Berlin EXPO
5 tips to improve ecommerce site search and increase conversions
5 tips to improve ecommerce site search and increase conversions
DavidAltmen
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
Magento (David Wise)
Magento (David Wise)
Screen Pages
Be GLAMorous
Be GLAMorous
Sarah Stierch
Curating Cultures: Digital Technologies and Their Ramifications for Museums a...
Curating Cultures: Digital Technologies and Their Ramifications for Museums a...
agnes.stauber
Weitere ähnliche Inhalte
Was ist angesagt?
How to Compete on Google Shopping (PLAs)
How to Compete on Google Shopping (PLAs)
Koozai
"5 Keys for Delivering Personalized Marketing" - Merkle + Deckers Brands, Dig...
"5 Keys for Delivering Personalized Marketing" - Merkle + Deckers Brands, Dig...
Tealium
Glossy Forum: Age of E-Commerce | Cordial
Glossy Forum: Age of E-Commerce | Cordial
Digiday
How To Justify Spending More On Mobile
How To Justify Spending More On Mobile
MediaPost
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
National Retail Federation
De - Shopware Community day - E-Mailmarketing: tips & tricks
De - Shopware Community day - E-Mailmarketing: tips & tricks
Copernica BV
Reimagine Growth 3: Customer Acquisition
Reimagine Growth 3: Customer Acquisition
CleverTap
SNB10. It's Not Chemistry: Data Science Tells You How to Get Personal
SNB10. It's Not Chemistry: Data Science Tells You How to Get Personal
SalesLoft
Leveraging Mobile Apps as a Marketing Channel
Leveraging Mobile Apps as a Marketing Channel
Marketo
Intro to Criteo
Intro to Criteo
Hanapin Marketing
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
Marketo
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Marketo
DV 2016: Building a Culture of Testing and Optimization
DV 2016: Building a Culture of Testing and Optimization
Tealium
Power Your Mobile App: Improve Retention, Engagement and Revenue with Marketi...
Power Your Mobile App: Improve Retention, Engagement and Revenue with Marketi...
Marketo
"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...
"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...
Tealium
How to Benchmark Social Data to Drive ROI
How to Benchmark Social Data to Drive ROI
Marketo
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-Commerce Berlin EXPO
5 tips to improve ecommerce site search and increase conversions
5 tips to improve ecommerce site search and increase conversions
DavidAltmen
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
Magento (David Wise)
Magento (David Wise)
Screen Pages
Was ist angesagt?
(20)
How to Compete on Google Shopping (PLAs)
How to Compete on Google Shopping (PLAs)
"5 Keys for Delivering Personalized Marketing" - Merkle + Deckers Brands, Dig...
"5 Keys for Delivering Personalized Marketing" - Merkle + Deckers Brands, Dig...
Glossy Forum: Age of E-Commerce | Cordial
Glossy Forum: Age of E-Commerce | Cordial
How To Justify Spending More On Mobile
How To Justify Spending More On Mobile
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
De - Shopware Community day - E-Mailmarketing: tips & tricks
De - Shopware Community day - E-Mailmarketing: tips & tricks
Reimagine Growth 3: Customer Acquisition
Reimagine Growth 3: Customer Acquisition
SNB10. It's Not Chemistry: Data Science Tells You How to Get Personal
SNB10. It's Not Chemistry: Data Science Tells You How to Get Personal
Leveraging Mobile Apps as a Marketing Channel
Leveraging Mobile Apps as a Marketing Channel
Intro to Criteo
Intro to Criteo
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...
DV 2016: Building a Culture of Testing and Optimization
DV 2016: Building a Culture of Testing and Optimization
Power Your Mobile App: Improve Retention, Engagement and Revenue with Marketi...
Power Your Mobile App: Improve Retention, Engagement and Revenue with Marketi...
"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...
"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...
How to Benchmark Social Data to Drive ROI
How to Benchmark Social Data to Drive ROI
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
5 tips to improve ecommerce site search and increase conversions
5 tips to improve ecommerce site search and increase conversions
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Magento (David Wise)
Magento (David Wise)
Andere mochten auch
Be GLAMorous
Be GLAMorous
Sarah Stierch
Curating Cultures: Digital Technologies and Their Ramifications for Museums a...
Curating Cultures: Digital Technologies and Their Ramifications for Museums a...
agnes.stauber
Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podca...
Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podca...
Stephanie Pau
Script Writing for In-Gallery Mobile Interpretation: A Participatory Workshop...
Script Writing for In-Gallery Mobile Interpretation: A Participatory Workshop...
Stephanie Pau
Minimalism - It's Really About the User!
Minimalism - It's Really About the User!
Barbara Beresford
MIDEA Connect Webinar > Building an Interpretive Technology Strategy From Zero
MIDEA Connect Webinar > Building an Interpretive Technology Strategy From Zero
New Media Consortium
Andere mochten auch
(6)
Be GLAMorous
Be GLAMorous
Curating Cultures: Digital Technologies and Their Ramifications for Museums a...
Curating Cultures: Digital Technologies and Their Ramifications for Museums a...
Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podca...
Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podca...
Script Writing for In-Gallery Mobile Interpretation: A Participatory Workshop...
Script Writing for In-Gallery Mobile Interpretation: A Participatory Workshop...
Minimalism - It's Really About the User!
Minimalism - It's Really About the User!
MIDEA Connect Webinar > Building an Interpretive Technology Strategy From Zero
MIDEA Connect Webinar > Building an Interpretive Technology Strategy From Zero
Ähnlich wie The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
Anoop Sahgal
Let's get personal - how to provide the most personal experience possible
Let's get personal - how to provide the most personal experience possible
World Brand Academy
EVOLVE'13 | Keynote | Patrick Tripp
EVOLVE'13 | Keynote | Patrick Tripp
Evolve The Adobe Digital Marketing Community
Get social: How to create a social content strategy to change perceptions
Get social: How to create a social content strategy to change perceptions
LinkedIn Talent Solutions
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...
Andy Betts
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
Marketo
Next Generation Analytics Engine: Web Analytics Demystified
Next Generation Analytics Engine: Web Analytics Demystified
Regalix
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Christophe Lauer
Content Targeting and Personalization: Improving Engagement at the Account Level
Content Targeting and Personalization: Improving Engagement at the Account Level
G3 Communications
5 Winning Strategies Social Ecommerce Ebook
5 Winning Strategies Social Ecommerce Ebook
Optaros
5 Winning Strategies - Social Ecommerce Ebook
5 Winning Strategies - Social Ecommerce Ebook
Melih ÖZCANLI
The Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B Companies
Business Marketing Association (SoCal BMA)
8 Steps To Build Your Content Marketing Hub
8 Steps To Build Your Content Marketing Hub
Michael Brenner
How to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government edition
Melissa Wilfley
8 Steps To Brand Publishing - CMO Summit
8 Steps To Brand Publishing - CMO Summit
Michael Brenner
La trasformazione digitale è una questione di customer experience e d’innovaz...
La trasformazione digitale è una questione di customer experience e d’innovaz...
InSide Training
Merkle - 2019 Sponsor Luncheon Presentation
Merkle - 2019 Sponsor Luncheon Presentation
MediaPost
Howtocreatecontentthatconverts 131212075924-phpapp02
Howtocreatecontentthatconverts 131212075924-phpapp02
Irina Hayward
Adam Sharp - Funnel 16-9-2013
Adam Sharp - Funnel 16-9-2013
CleverTouch
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer Profile
Demandbase
Ähnlich wie The Rise of Content Marketing
(20)
The Rise of Content Marketing
The Rise of Content Marketing
Let's get personal - how to provide the most personal experience possible
Let's get personal - how to provide the most personal experience possible
EVOLVE'13 | Keynote | Patrick Tripp
EVOLVE'13 | Keynote | Patrick Tripp
Get social: How to create a social content strategy to change perceptions
Get social: How to create a social content strategy to change perceptions
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
Next Generation Analytics Engine: Web Analytics Demystified
Next Generation Analytics Engine: Web Analytics Demystified
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Content Targeting and Personalization: Improving Engagement at the Account Level
Content Targeting and Personalization: Improving Engagement at the Account Level
5 Winning Strategies Social Ecommerce Ebook
5 Winning Strategies Social Ecommerce Ebook
5 Winning Strategies - Social Ecommerce Ebook
5 Winning Strategies - Social Ecommerce Ebook
The Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B Companies
8 Steps To Build Your Content Marketing Hub
8 Steps To Build Your Content Marketing Hub
How to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government edition
8 Steps To Brand Publishing - CMO Summit
8 Steps To Brand Publishing - CMO Summit
La trasformazione digitale è una questione di customer experience e d’innovaz...
La trasformazione digitale è una questione di customer experience e d’innovaz...
Merkle - 2019 Sponsor Luncheon Presentation
Merkle - 2019 Sponsor Luncheon Presentation
Howtocreatecontentthatconverts 131212075924-phpapp02
Howtocreatecontentthatconverts 131212075924-phpapp02
Adam Sharp - Funnel 16-9-2013
Adam Sharp - Funnel 16-9-2013
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer Profile
Mehr von InnoTech
"So you want to raise funding and build a team?"
"So you want to raise funding and build a team?"
InnoTech
Artificial Intelligence is Maturing
Artificial Intelligence is Maturing
InnoTech
What is AI without Data?
What is AI without Data?
InnoTech
Courageous Leadership - When it Matters Most
Courageous Leadership - When it Matters Most
InnoTech
The Gathering Storm
The Gathering Storm
InnoTech
Sql Server tips from the field
Sql Server tips from the field
InnoTech
Quantum Computing and its security implications
Quantum Computing and its security implications
InnoTech
Converged Infrastructure
Converged Infrastructure
InnoTech
Making the most out of collaboration with Office 365
Making the most out of collaboration with Office 365
InnoTech
Blockchain use cases and case studies
Blockchain use cases and case studies
InnoTech
Blockchain: Exploring the Fundamentals and Promising Potential
Blockchain: Exploring the Fundamentals and Promising Potential
InnoTech
Business leaders are engaging labor differently - Is your IT ready?
Business leaders are engaging labor differently - Is your IT ready?
InnoTech
AI 3.0: Is it Finally Time for Artificial Intelligence and Sensor Networks to...
AI 3.0: Is it Finally Time for Artificial Intelligence and Sensor Networks to...
InnoTech
Using Business Intelligence to Bring Your Data to Life
Using Business Intelligence to Bring Your Data to Life
InnoTech
User requirements is a fallacy
User requirements is a fallacy
InnoTech
What I Wish I Knew Before I Signed that Contract - San Antonio
What I Wish I Knew Before I Signed that Contract - San Antonio
InnoTech
Disaster Recovery Plan - Quorum
Disaster Recovery Plan - Quorum
InnoTech
Share point saturday access services 2015 final 2
Share point saturday access services 2015 final 2
InnoTech
Sp tech festdallas - office 365 groups - planner session
Sp tech festdallas - office 365 groups - planner session
InnoTech
Power apps presentation
Power apps presentation
InnoTech
Mehr von InnoTech
(20)
"So you want to raise funding and build a team?"
"So you want to raise funding and build a team?"
Artificial Intelligence is Maturing
Artificial Intelligence is Maturing
What is AI without Data?
What is AI without Data?
Courageous Leadership - When it Matters Most
Courageous Leadership - When it Matters Most
The Gathering Storm
The Gathering Storm
Sql Server tips from the field
Sql Server tips from the field
Quantum Computing and its security implications
Quantum Computing and its security implications
Converged Infrastructure
Converged Infrastructure
Making the most out of collaboration with Office 365
Making the most out of collaboration with Office 365
Blockchain use cases and case studies
Blockchain use cases and case studies
Blockchain: Exploring the Fundamentals and Promising Potential
Blockchain: Exploring the Fundamentals and Promising Potential
Business leaders are engaging labor differently - Is your IT ready?
Business leaders are engaging labor differently - Is your IT ready?
AI 3.0: Is it Finally Time for Artificial Intelligence and Sensor Networks to...
AI 3.0: Is it Finally Time for Artificial Intelligence and Sensor Networks to...
Using Business Intelligence to Bring Your Data to Life
Using Business Intelligence to Bring Your Data to Life
User requirements is a fallacy
User requirements is a fallacy
What I Wish I Knew Before I Signed that Contract - San Antonio
What I Wish I Knew Before I Signed that Contract - San Antonio
Disaster Recovery Plan - Quorum
Disaster Recovery Plan - Quorum
Share point saturday access services 2015 final 2
Share point saturday access services 2015 final 2
Sp tech festdallas - office 365 groups - planner session
Sp tech festdallas - office 365 groups - planner session
Power apps presentation
Power apps presentation
Kürzlich hochgeladen
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
hemanthkumar470700
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon investment
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Damini Dixit
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
allensay1
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Damini Dixit
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Falcon Invoice Discounting
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Sheetaleventcompany
Kürzlich hochgeladen
(20)
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
The Rise of Content Marketing
1.
© 2013 Adobe
Systems Incorporated. All Rights Reserved.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Anoop Sahgal | Industry Strategy & Marketing The Rise of Content Marketing @anoop_sahgal
2.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Video: Adobe Brand Anthem 2
3.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Agenda 3 § What is Content Marketing? § Content Marketing Trends § Examples § Tips and Takeaways
4.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. 4 Creating customer-centric content
5.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 5 The CUSTOMER JOURNEY is not what is used to be, but it’s what matters.
6.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Trends 6 This is the part of the presentation where we geek out on stats to prove my point…..
7.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Lead Generation 7 Source: eMarketer, “B2B Content Marketers Prioritize Lead Gen”, Oct. 2012. § B2B marketers often turn to content marketing for lead generation and prospect nurture throughout the lengthy sales process. § A growing number of worldwide B2B technology marketers are turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness
8.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Lead Generation 8 Source: eMarketer, retrieved Mar. 2013.
9.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Buying Process of Tech Purchases 9 Source: eMarketer, retrieved Mar. 2013.
10.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 86 percent of B2C companies and 92 percent of B2B companies now use content marketing. 10 More than two dozen types of content used: case studies, webinars, research reports, mobile apps, infographics, podcasts and events, as well as newsletters and books . Marketers answering the survey allot between 28 percent and 33 percent of their budgets to content marketing, and more than half will spend more next year. 86% 92% B2C 28-33% 50+% B2B
11.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. And even more stats….. 11 § 9 out of 10 organizations market with content marketing. § On average, B2B marketers employ eight different content marketing tactic to achieve their goals. § Marketers, on average, spend over a quarter of their marketing budget on content marketing Source: Content Marketing Institute
12.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 12 Marketing USED TO BE LIKE THIS…
13.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 13 NOW, Marketing is viewed as more strategic, but you don’t control the content anymore
14.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 14
15.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 15 EXAMPLES
16.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 16
17.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Corporate Responsibility and Community Examples
18.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. 18 OK…but what about the ROI?
19.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. AutoTrader.com CHALLENGE Gaining greater visibility into online customer interactions and boosting sales for AutoTrader and its partners BENEFITS § Increased landing page conversion by 33% § Lifted conversion by as much as 8% through targeted pricing adjustments § Transformed reputation from a vendor into a trusted business partner § Documented increased search traffic from 133% to 1,775% for certain models of vehicles during the Super Bowl “..constantly engage our customers with new, relevant content and offers—guiding more people more often down a conversion path.” Thomas Gage Senior director, Business Development, AutoTrader.com
20.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. TE Connectivity CHALLENGE Increase insight into visitor segments and make experiences more relevant for customers wanting complex product details 200+ websites – numerous products BENEFITS § Enabled on-the-fly personalization of content based on visitor behavior § Improved conversion on major brand campaigns by 33% § Reduced cost per conversion on major brand campaigns by 48% § Reduced time to generate reports by a factor of 20 “Adobe software gives us the intelligence, control, and automation to help ensure that we are delivering exactly the right experience and content, through the right channel, at the right time.” Michael Deckman Senior manager of e-marketing solutions,
21.
© 2013 Adobe
Systems Incorporated. All Rights Reserved.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21 Creating customer-centric content © 2013 Adobe Systems Incorporated. All Rights Reserved. Tips and Takeaways
22.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Tips and Takeaways Impact across the organization
23.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Impact Across The Organization
24.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Anoop Sahgal asahgal@adobe.com Twitter: @anoop_sahgal Sign up for the newsletter