Irina Hayward
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Unternehmen/Arbeitsplatz
Sydney, Australia Australia
Beruf
Head of Digital & Direct Strategy at BMF Australia
Branche
Advertising / Marketing / PR
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Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI. Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation. Specialties: - B2C and B2B acquisition & retention focus - Developing and driving marketing strategy that has exceeded the forecasted target - Strong analytic and problem solving skills to maximise marketing opportunities - Recognised for decisive leadership skills
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Most Contagious Ideas of the Year 2013

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Personal Information
Unternehmen/Arbeitsplatz
Sydney, Australia Australia
Beruf
Head of Digital & Direct Strategy at BMF Australia
Branche
Advertising / Marketing / PR
Info
Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI. Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation. Specialties: - B2C and B2B acquisition & retention focus - Developing and driving marketing strategy that has exceeded the forecasted target - Strong analytic and problem solving skills to maximise marketing opportunities - Recognised for decisive leadership skills
Tags
#digitalcex
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