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Content
Research and Curation
Presented by Sean Clark
Chief Curator & Co-Founder, Kurasie.com
Kurasie: The Content Curation Engine @SeanClark
SEO
Blogs / Websites
Email Newsletters
The foundation of all online marketingContent
Social Media
Kurasie: The Content Curation Engine @SeanClark
The choice is whether to create it or
Curate it!
Kurasie: The Content Curation Engine @SeanClark
Creation is the Optimum Route
Limited time & a world full of content
Busy person
Photo Credit: https://www.flickr.com/photos/ninonatividad/
Kurasie: The Content Curation Engine @SeanClark
CURATIONCAN PROVIDE A SOLUTION
Kurasie: The Content Curation Engine @SeanClark
What is Curation?
museum
Photo Credit: https://www.flickr.com/photos/stuckincustoms/
Kurasie: The Content Curation Engine @SeanClark
The benefits of Curation
Regular Content
Knowledge
Idea Generation
Builds Authority
Positive SEO
Time Efficient
Kurasie: The Content Curation Engine @SeanClark
Some great Curators
Kurasie: The Content Curation Engine @SeanClark
Kurasie: The Content Curation Engine @SeanClark
Kurasie: The Content Curation Engine @SeanClark
Kurasie: The Content Curation Engine @SeanClark
CURATIONHOW TO
Kurasie: The Content Curation Engine @SeanClark
1. Define your
subject
2. Find content
sources
3. Add to your
Curation Tool
of choice
4. Schedule
on social
every day
5. Curate a
weekly article
6. Analyse
the results &
adapt where
necessary
Kurasie: The Content Curation Engine @SeanClark
Top Tips
1. Include unique
content in curated
articles that are going
on your own website or
blog.
2. Ensure you link
out to high quality
or respected
sources.
3. Add value
for the reader.
4. Build relationships with those
whose content you are curating.
They will often help you maximise
your reach or add additional value.
Kurasie: The Content Curation Engine @SeanClark
01379 330330
@getKurasie
sean@kurasie.com
W Kurasie.com
“Customers don’t buy your product or service, they
buy your approach to solving their problem”.
Jeff Ernst, VP of Marketing at Forrester Research.
Thank You
Tools &
Resources:
TalkWalker Alerts
Alltop
Digg
Reddit
Followerwonk
Buzzsumo
Kurasie
Storify
Scoop.it
Feedly
BufferApp

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Social Media Curation and Content strategy

  • 1. Content Research and Curation Presented by Sean Clark Chief Curator & Co-Founder, Kurasie.com
  • 2. Kurasie: The Content Curation Engine @SeanClark SEO Blogs / Websites Email Newsletters The foundation of all online marketingContent Social Media
  • 3. Kurasie: The Content Curation Engine @SeanClark The choice is whether to create it or Curate it!
  • 4. Kurasie: The Content Curation Engine @SeanClark Creation is the Optimum Route Limited time & a world full of content Busy person Photo Credit: https://www.flickr.com/photos/ninonatividad/
  • 5. Kurasie: The Content Curation Engine @SeanClark CURATIONCAN PROVIDE A SOLUTION
  • 6. Kurasie: The Content Curation Engine @SeanClark What is Curation? museum Photo Credit: https://www.flickr.com/photos/stuckincustoms/
  • 7. Kurasie: The Content Curation Engine @SeanClark The benefits of Curation Regular Content Knowledge Idea Generation Builds Authority Positive SEO Time Efficient
  • 8. Kurasie: The Content Curation Engine @SeanClark Some great Curators
  • 9. Kurasie: The Content Curation Engine @SeanClark
  • 10. Kurasie: The Content Curation Engine @SeanClark
  • 11. Kurasie: The Content Curation Engine @SeanClark
  • 12. Kurasie: The Content Curation Engine @SeanClark CURATIONHOW TO
  • 13. Kurasie: The Content Curation Engine @SeanClark 1. Define your subject 2. Find content sources 3. Add to your Curation Tool of choice 4. Schedule on social every day 5. Curate a weekly article 6. Analyse the results & adapt where necessary
  • 14. Kurasie: The Content Curation Engine @SeanClark Top Tips 1. Include unique content in curated articles that are going on your own website or blog. 2. Ensure you link out to high quality or respected sources. 3. Add value for the reader. 4. Build relationships with those whose content you are curating. They will often help you maximise your reach or add additional value.
  • 15. Kurasie: The Content Curation Engine @SeanClark 01379 330330 @getKurasie sean@kurasie.com W Kurasie.com “Customers don’t buy your product or service, they buy your approach to solving their problem”. Jeff Ernst, VP of Marketing at Forrester Research. Thank You Tools & Resources: TalkWalker Alerts Alltop Digg Reddit Followerwonk Buzzsumo Kurasie Storify Scoop.it Feedly BufferApp