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Video and Social Media on the
Rise Say 79% of US Marketing
Professionals
An eMarketer study found
out that 79% of US
marketing professionals said
they plan to increase
spending on social media
marketing and 24% of them This results show that marketers come closer to
said that social media will be paralysis through analysis! The more tools have been
the most‐used tactic in the ad industry this year. used the more time is spend on them.
Instead of to improving their marketing marketers
are bound in tools mess!
Marketers should focus one tool which helps them to
get found online and in social media by more
qualified visitors, helps them to convert more
visitors into leads, to close those leads efficiently and
which provides analytics to help make smart
marketing investments.
Watch this Video!
As the number of areas and activities increase
marketers are confronted with various platforms and
various ways to use and measure those platforms.
Marketing tools and automation are the most seen
challenges.
“In the Marketing Tools Study 2012 from digital
marketing technology and services company PointRoll
and Kelton Research, US marketing professionals
reported using multiple tools in each campaign they
execute. More than half of respondents used more
than five tools in a single advertising and marketing
campaign, with 33% saying they averaged five to six,
15% saying seven to nine and 13% saying they used an
average of 10 or more.”
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2.
inBlurbs Inbound Marketing Agency
• http://inBlurbs.com
• http://inBlurbs.com/blog/
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