The document discusses focusing on relationships over technologies in the social web. It recommends starting by learning from conversations on the social web. Additionally, it suggests preparing to let go of the need to control relationships and instead accept the lack of control you had over them.

1. THE SOCIAL WEB
A puzzle about passion.
http://www. .com/arne.krueger

2. All the (Wikipedia) articles, edits, and arguments
about articles and edits represent around
100 million hours
of human labor. That’s a lot of time.
But remember: Americans watch about
200 billion hours
of TV every year.
Source: Clay Shirky http://www.wired.com/magazine/2010/05/ff_pink_shirky/

4. SOCIAL WEB CAN BE CONFUSING
Source: http://www.briansolis.com

5. TECHNOLOGIES CAN BE
CONFUSING TOO
Source: Charlene Li, Altimeter Group & wordle.net

6. IT’S ABOUT THE RELATIONSHIP
Source: Charlene Li, Altimeter Group

7. IT’S ABOUT THE RELATIONSHIP
Source: Charlene Li, Altimeter Group

8. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Source: Charlene Li, Altimeter Group

9. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Transactional
Occasional
Impersonal
Short-term
Source: Charlene Li, Altimeter Group

10. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Transactional Passionate
Occasional Constant
Impersonal Intimate
Short-term Loyal
Source: Charlene Li, Altimeter Group

11. GOALS DEFINE YOUR STRATEGY
Source: Charlene Li, Altimeter Group

12. ALWAYS START WITH LEARN
Source: Charlene Li, Altimeter Group

13. #1 START SMALL, AND START NOW
Source: Charlene Li, Altimeter Group

14. DEAL WITH DIFFERENT MINDSETS
Find the “moments of truth” and
“moments of crisis” for each mindset
Source: Charlene Li, Altimeter Group

15. DEAL WITH DIFFERENT MINDSETS
Find the “moments of truth” and
“moments of crisis” for each mindset
Source: Charlene Li, Altimeter Group

16. #2 MEASURE THE RIGHT THINGS
Your goals
determine your
metrics
Use the same
metrics as your
strategic goals
Source: Charlene Li, Altimeter Group

17. EXAMPLE “MICRO” METRICS
Source: Charlene Li, Altimeter Group

18. #3 FAIL FAST, FAIL SMART
Identify the top 5-10 worst case
scenarios.
Develop mitigation and
contingency plans.
Prepare everyone for the
inevitable failures.
Source: Charlene Li, Altimeter Group

19. #4 GIVE UP THE NEED
TO BE IN CONTROL
Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group

20. SUMMARY
Source: Charlene Li, Altimeter Group

21. SUMMARY
• Focus on the relationships,
not the technologies
Source: Charlene Li, Altimeter Group

22. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
Source: Charlene Li, Altimeter Group

23. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
• Prepare to let go …
Source: Charlene Li, Altimeter Group

24. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
• Prepare to let go …
… of the control you never had
Source: Charlene Li, Altimeter Group

25. MTC & HERR KRUEGER
IN THE SOCIAL WEB

41. http://www. .com/arne.krueger
http:// .com/herrkrueger
http://herrkrueger. com
arne@herrkrue er.de