This document discusses the importance of company culture and how Blinds.com cultivates its culture. It explores how Blinds.com defines its values through crowd-sourcing, ensures its culture is organic and democratic, and puts its mission and values in writing. It also discusses how Blinds.com uses a social and fun approach to recruiting, onboarding new employees through scavenger hunts and celebrations, and keeps employees engaged through training, coaching, and celebrating achievements together.
4. Let’s talk about…
• What does it mean?
Culture, mantras, paradigm shifts
• Recruiting + onboarding
Having a blast from the start
• Employee engagement
How to keep the party going
Katie Laird
@Blindsdotcom // @happykatie
11. Job hunt gone social
• Go where your
community is
• Social spreads fast!
• Job listings are
marketing pieces
• Job fairs are fun
Katie Laird
@Blindsdotcom // @happykatie
17. A scavenger hunt to remember
• How many Stephanies do you work with?
• Who’s wife won a national cooking show?
• Where do we turn our team into stars?
Katie Laird
@Blindsdotcom // @happykatie
24. “Every day you act as if you own this
business in all that you do.
Today, I’d like to make it official… you
now ALL own the company and I
couldn’t be happier.”
Jay Steinfeld
CEO, Blinds.com
@BlindscomCEO
26. A quick recap!
• Make it mean something
• Experiment without fear
• Go geeky with recruiting
• Enjoy the ride!
Katie Laird
@Blindsdotcom // @happykatie
27. Be nice, stay engaged + have fun
Watch here: http://blnds.cm/500milevid
Katie Laird // PR Manager
katiel@Blinds.com
@Blindsdotcom +@happykatie
Hinweis der Redaktion
Lower customer service calls about _____Expose disability / elderly community to new accessible productMove customers to action on cleaning homesSafety awareness
Align business goals with strategy
It’s not enough to just have a job listing and careers page. We approach job listings as marketing – optimize, promote on SM, use bitly links, share generouslySocial MediaOptimize job descriptions (+ make them pop)EMPLOYEES!
Long and involved interview process – 5-6 interviews before meeting the CEO, we want to know you and your motivations.
Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.