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WHICH FORCES ARE DRIVING CHANGE?




                                   THE MAIN 6
THE INNOVATION
                        CYCLE.

            NEEDS




                          TECHNO-
PEOPLE                      LOGY




         APPLICATIONS


                                    THE MAIN 7
NEW
                                                     COLLABORATION.




‣  SWARM INTELLIGENCE IS NOT A NEW IDEA, BUT WITH SOCIAL TECHNOLOGY IT‘S ACTUALLY
   HAPPENING.
‣  THOUSANDS OF PEOPLE ARE WORKING SIMULTANEOUSLY IN DIFFERENT PLACES ON
   FINDING ANSWERS TO THE SAME QUESTIONS.




                                                                              THE MAIN 8
INCREASING
                                                         SPEED.




‣  THE CONSEQUENCE IS AN EXPLOSION OF TECHNOLOGICAL INNOVATION
‣  THIS LEADS TO A RAPID CHANGE IN CONSUMER BEHAVIOUR, MEDIA USAGE AND
   INTERDEPENDENCE.




                                                                         THE MAIN 9

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The 6 Main Forces Driving Change

  • 1. WHICH FORCES ARE DRIVING CHANGE? THE MAIN 6
  • 2. THE INNOVATION CYCLE. NEEDS TECHNO- PEOPLE LOGY APPLICATIONS THE MAIN 7
  • 3. NEW COLLABORATION. ‣  SWARM INTELLIGENCE IS NOT A NEW IDEA, BUT WITH SOCIAL TECHNOLOGY IT‘S ACTUALLY HAPPENING. ‣  THOUSANDS OF PEOPLE ARE WORKING SIMULTANEOUSLY IN DIFFERENT PLACES ON FINDING ANSWERS TO THE SAME QUESTIONS. THE MAIN 8
  • 4. INCREASING SPEED. ‣  THE CONSEQUENCE IS AN EXPLOSION OF TECHNOLOGICAL INNOVATION ‣  THIS LEADS TO A RAPID CHANGE IN CONSUMER BEHAVIOUR, MEDIA USAGE AND INTERDEPENDENCE. THE MAIN 9