2. THE INNOVATION
CYCLE.
NEEDS
TECHNO-
PEOPLE LOGY
APPLICATIONS
THE MAIN 7
3. NEW
COLLABORATION.
‣ SWARM INTELLIGENCE IS NOT A NEW IDEA, BUT WITH SOCIAL TECHNOLOGY IT‘S ACTUALLY
HAPPENING.
‣ THOUSANDS OF PEOPLE ARE WORKING SIMULTANEOUSLY IN DIFFERENT PLACES ON
FINDING ANSWERS TO THE SAME QUESTIONS.
THE MAIN 8
4. INCREASING
SPEED.
‣ THE CONSEQUENCE IS AN EXPLOSION OF TECHNOLOGICAL INNOVATION
‣ THIS LEADS TO A RAPID CHANGE IN CONSUMER BEHAVIOUR, MEDIA USAGE AND
INTERDEPENDENCE.
THE MAIN 9