As an organization that started with an innovation, Breakthrough Fuel has worked to extend innovation from a single event to a culture focused on creating a constant flow of innovations. In this discussion, Craig Dickman, CEO, Breakthrough Fuel, will share how innovation has become embedded in the culture and offer thoughts on how deeply innovation and culture are connected.

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Building a Culture of Innovation
Breakthrough®Fuel
Craig Dickman
CEO|Chief Innovation Officer
Breakthrough®Fuel
Direct: +01 920 617 3078
Email: cdickman@breakthroughfuel.com
Prepared For:
March 27, 2014

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Discussion Outline
 Background: About Breakthrough®Fuel
 Thoughts On Innovation
 Connecting Culture & Innovation
 Bringing the Culture to Life
 Question & Answer

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About Breakthrough®Fuel
Breakthrough®Fuel is a mobile energy company that works as a
trusted advisor to leading shippers.
Supply Chain MarketEnergy Market
Mobile Energy
The energy that is used to move
products to market.

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Breakthrough®Fuel is a mobile energy company that works as a
trusted advisor to leading shippers.
About Breakthrough®Fuel

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About Breakthrough®Fuel
Breakthrough®Fuel has been recognized for delivering exceptional value to
clients.
Unilever
Winning Through Innovation
2013
P&G
Supplier of the Year
2013
P&G
Supplier of Excellence
2010
2011
2012
2013
Kraft Foods
Partnership Award
2013
Andersen Co
Special Recognition
2010
2012
Whirlpool
Supplier of the Year
2010
2011
Shopko
Supply Chain All-Star
2008
To create value… our focus is on moving
markets.

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Thoughts on Innovation
Innovation
1. the introduction of something new
2. A new idea, method or device
Innovation at Breakthrough®Fuel
1. providing clients with a new
capability that they aren’t able to
provide for themselves

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Thoughts on Innovation
NEAR Mission Completes Main Task, Now Will
Go Where No Spacecraft Has Gone Before
My Inspiration

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Thoughts on Innovation
Started with an innovation…
… enable shippers to manage
the cost, consumption and
emissions associated with
moving their products to
market.

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Connecting Culture & Innovation

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Connecting Culture & Innovation

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Connecting Culture & Innovation
“Business creates. Medicine heals,
education enlightens, science discovers, art
inspires, but business creates. It creates
products, it creates services, it creates jobs,
it creates value for its customers and assets
for society. Without the vital creative force of
business, our world would be impoverished
beyond reckoning.”
-Michael Hammer
1948-2008

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Connecting Culture & Innovation
1. Define Innovation.
2. Establish a Commitment to Innovation.

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Connecting Culture & Innovation
1. Define Innovation.
2. Establish a Commitment to Innovation.
3. Build a Work Environment that Promotes
Collaboration.

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Connecting Culture & Innovation
1. Define Innovation.
2. Establish a Commitment to Innovation.
3. Build a Work Environment that Promotes
Collaboration.
4. Freedom to Explore New Ideas/Innovations

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Connecting Culture & Innovation
4. Freedom to Explore New Ideas/Innovations
2004 2006 2008 2010 2012 2014 +
September 2005
First commercial
client; over‐the‐road
fuel.
April 2004
The initial idea;
patent and
technology build.
November 2008
Expand over‐the‐road
fuel to North America.
May 2008
Launch flatbed/
heavy haul over‐
the‐road fuel. March 2010
Launch rail
intermodal fuel
services.
August 2009
Mercury Group is
started as a shipper‐
fuel study and
collaborative group.
June 2011
Manage auxiliary
engine fuel on road
and rail movements.
March 2012
Natural gas (CNG)
fuel program and
station.
August 2013
Reimagine carbon
management and
sustainability.
New Product Launch
Ocean/Marine Fuel
Management
New Product Launch
Innovative Business
Intelligence

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Connecting Culture & Innovation
1. Define Innovation.
2. Establish a Commitment to Innovation.
3. Build a Work Environment that Promotes
Collaboration.
4. Freedom to Explore New Ideas/Innovations
5. Process to Commercialize Innovations

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Bringing The Culture to Life

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Craig Dickman, CEO
Breakthrough®Fuel
cdickman@breakthroughfuel.com
920.617.3078
cdickman@breakthroughfuel.com
Thank You