Learn the basics of Google Adwords to take advantage of search advertising

1. Welcome to the
Get Web Smart Seminar
Search Advertising with Google AdWords

2. Introductions
My Name is… Kelsi Guidry, founder of MyWants
and MediaWants.
Personal & Business Services Media & Marketing Services
Find Out More About My Companies at
MyWantsInc.com | MediaWants.com

3. What is it? How Do I use It?
- Google Search Facts
- Basic Concepts
- Setting a Budget
- Settings
- Campaigns
- Ad Groups
- Keywords
- Ad Text

4. Google Search Facts
• About 12.9 Billion
Monthly searches
• Position 1 gets 33% of
traffic
• 6% traffic or 774M Click
on ads
• Older Females tend to
click on Ads more

5. Basic Concepts
• Keywords
• CPC (Cost Per Click)
• Auction
• Quality Score
• Rank
• Search Results

6. Setting a Budget
• Create a Budget
• Split into Daily Budget
• Typical Budget
Maintenance Fees
– $80 + 15%
• CPC based on second
bidder amount

7. Campaign & Settings
• Give a campaign name
• Search & display only
• Off partner networks
• All devices
• Location and Geo
Targeting
• Language
• Daily budget
– Said to be best at $10/day
• Manual budget
• Time scheduling

8. Creating and Maintaining
Ad Groups
• 1 to 100’s of Ad Groups
• 1 Ad Group per product
is best
• Default Max CPC should
be $0.01
• Max CPC within
keywords, $1.00 Ex

9. Keywords and AdText
• Keywords based on single
product ad group
• 50 max keywords
• Run 2 Ad, split testing
– Always trying to beat best ad
• Keyword in heading,
description and display url
• Benefit, call to action in
description, phone #

10. Google AdWords Conclusion
• Great tool to reach target
audience
• Customers actively
searching for related
content
• Any budget range
• ONLY pay when ad clicked
• Any Questions?

11. The End!
Keep in Touch!
Kelsi Guidry
www.LetsGetWebSmart.com
Feel free to connect with me on LinkedIn
Linkedin.com/in/kelsiguidry/