1. Welcome to the
Get Web Smart Seminar
Search Advertising with Google AdWords
2. Introductions
My Name is⌠Kelsi Guidry, founder of MyWants
and MediaWants.
Personal & Business Services Media & Marketing Services
Find Out More About My Companies at
MyWantsInc.com | MediaWants.com
3. What is it? How Do I use It?
- Google Search Facts
- Basic Concepts
- Setting a Budget
- Settings
- Campaigns
- Ad Groups
- Keywords
- Ad Text
4. Google Search Facts
⢠About 12.9 Billion
Monthly searches
⢠Position 1 gets 33% of
traffic
⢠6% traffic or 774M Click
on ads
⢠Older Females tend to
click on Ads more
6. Setting a Budget
⢠Create a Budget
⢠Split into Daily Budget
⢠Typical Budget
Maintenance Fees
â $80 + 15%
⢠CPC based on second
bidder amount
7. Campaign & Settings
⢠Give a campaign name
⢠Search & display only
⢠Off partner networks
⢠All devices
⢠Location and Geo
Targeting
⢠Language
⢠Daily budget
â Said to be best at $10/day
⢠Manual budget
⢠Time scheduling
8. Creating and Maintaining
Ad Groups
⢠1 to 100âs of Ad Groups
⢠1 Ad Group per product
is best
⢠Default Max CPC should
be $0.01
⢠Max CPC within
keywords, $1.00 Ex
9. Keywords and AdText
⢠Keywords based on single
product ad group
⢠50 max keywords
⢠Run 2 Ad, split testing
â Always trying to beat best ad
⢠Keyword in heading,
description and display url
⢠Benefit, call to action in
description, phone #
10. Google AdWords Conclusion
⢠Great tool to reach target
audience
⢠Customers actively
searching for related
content
⢠Any budget range
⢠ONLY pay when ad clicked
⢠Any Questions?
11. The End!
Keep in Touch!
Kelsi Guidry
www.LetsGetWebSmart.com
Feel free to connect with me on LinkedIn
Linkedin.com/in/kelsiguidry/