5. How might Google detect blog networks
Characteristics:
• Articles all the same length
• Content has the same number of links
• Links are exact match anchor text
• No co-citations
• High bounce rate
• Volume of content
• Backend
• No one links to it
Geoff Kenyon
Blog Networks are easy to detect if you have data
18. FindingYour Spammy Links
TaggingYour Links
Associate a categorization or flag with your links:
• Topic
• Related/Unrelated
• Type
• Sidebar
• Profile
• Article Marketing
• Genuine Blog Post
• News Article
• Forum
• Directory
• Flag
• Yes/No
Geoff Kenyon
19. FindingYour Spammy Links
Geoff Kenyon
Screaming Frog SEO Spider
TaggingYour Links
Collect data associated with the linking pages
• Page title
• Meta description
• H1 tag
• Meta Keywords
20. FindingYour Spammy Links
TaggingYour Links
• Sugested words to search HTML elements and URL for:
• Forums
• Free
• Directory
• Submit
• Article
• „just another wordpress site‟
• Member/Profile/User
Geoff Kenyon
21. FindingYour Spammy Links
TaggingYour Links
Topically Safe Links
• Look through HTML elements for:
• Anything related to your business
• Distilled
• SEO
• Search Engine
• PPC
• CRO
Manual Review of OffTopic Sites
Geoff Kenyon
26. AnchorText
What is Normal?
Analyzed Anchor Text for ~ 60 pages
• Backlink profiles did not look optimized
• „normal‟ (non-SEO‟d)
• Category and product pages
Small Sample
Will vary by industry
Use this data as a rough guideline, not fact
• Measure „Over-Optimization‟
• Guide your link building efforts
Geoff Kenyon
http://mz.cm/anchor-optimization
32. Geoff Kenyon
-Google‟s Quality Guidelines
Don't participate in link schemes
designed to increase your site's ranking
or PageRank.
http://bit.ly/g-quality
35. Link BuildingTactics
Short TermValue
• Article marketing links
• Comment spam links
• Overtly paid links
• Optimized sidebar links
• Exact match domains
Geoff Kenyon
36. Link BuildingTactics
Guest Posting
• Find blogs with actual readers
• Relevant to your site
• Build an on-going relationship with blog owner
• Don‟t treat the blogger like you are using them
Geoff Kenyon
Originally referred to ‘Over Optimization Update’April 24thTargets keyword phrasesImpacts 3% of queries
You probably do
Google wants you to conform to their rules so their algorithm works optimally Google is open about their standards for link building
Blog Networks, Article Marketing, Comment Spam, everything we have talked about so far exist purely for link building and SEO purposes and fly in the face of this statement.
Google doesn’t owe you anythingTheir focus is on the quality of their algorithm and their profitExpect them to make decisions based on thisBeing in the index isn’t a rightIf you do any kind of SEO, you assume risk
Google will continue their tactics to devalue/penalize. If you’re surprised, it means you are thinking about it wrong. Think about creating value, not just links.