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Blog Networks Penguins And Link Building

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Presentation on blog networks being de-indexed, the Google Penguin update, and long term focused link building tactics.

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Blog Networks Penguins And Link Building

  1. 1. Blog Networks, Penguins, & Link Building Seattle SEO Network Geoff Kenyon
  2. 2. Geoff Kenyon SEO Consultant– Distilled Geoff.Kenyon@distilled.net http://twitter.com/#!/geoffkenyon Geoff Kenyon
  3. 3. Topics • Blog Networks • Penguin Update • Link Building Tactics Geoff Kenyon
  4. 4. Deindexed Blog Networks Geoff Kenyon
  5. 5. How might Google detect blog networks Characteristics: • Articles all the same length • Content has the same number of links • Links are exact match anchor text • No co-citations • High bounce rate • Volume of content • Backend • No one links to it Geoff Kenyon Blog Networks are easy to detect if you have data
  6. 6. Geoff Kenyon Blog Networks might be targeted by Panda in the future
  7. 7. Geoff Kenyon Stay Away From Blog Networks. Or Any Kind of Network.
  8. 8. Penguin Update Geoff Kenyon
  9. 9. Penguin Update SuspectedTriggers: “Spammy Links” • Article marketing links • Comment spam links • Overtly paid links • Optimized sidebar links Anchor Text • Aggressive anchor text Geoff Kenyon
  10. 10. Geoff Kenyon What if I don‟t have any spammy links?
  11. 11. Penguin Update What to do • Remove your questionable links • Change your links • Reconsideration request? Geoff Kenyon
  12. 12. FindingYour Spammy Links • Backlink profile export • Identify in bulk via: • Topic • Type Geoff Kenyon
  13. 13. FindingYour Spammy Links Sources of Backlink Profiles GoogleWebmaster Tools (who links the most) Geoff Kenyon
  14. 14. FindingYour Spammy Links Sources of Backlink Profiles Open Site Explorer Geoff Kenyon
  15. 15. FindingYour Spammy Links Sources of Backlink Profiles Majestic Geoff Kenyon
  16. 16. FindingYour Spammy Links Sources of Backlink Profiles Majestic Geoff Kenyon
  17. 17. FindingYour Spammy Links Sources of Backlink Profiles ahrefs Geoff Kenyon
  18. 18. FindingYour Spammy Links TaggingYour Links Associate a categorization or flag with your links: • Topic • Related/Unrelated • Type • Sidebar • Profile • Article Marketing • Genuine Blog Post • News Article • Forum • Directory • Flag • Yes/No Geoff Kenyon
  19. 19. FindingYour Spammy Links Geoff Kenyon Screaming Frog SEO Spider TaggingYour Links Collect data associated with the linking pages • Page title • Meta description • H1 tag • Meta Keywords
  20. 20. FindingYour Spammy Links TaggingYour Links • Sugested words to search HTML elements and URL for: • Forums • Free • Directory • Submit • Article • „just another wordpress site‟ • Member/Profile/User Geoff Kenyon
  21. 21. FindingYour Spammy Links TaggingYour Links Topically Safe Links • Look through HTML elements for: • Anything related to your business • Distilled • SEO • Search Engine • PPC • CRO Manual Review of OffTopic Sites Geoff Kenyon
  22. 22. FindingYour Spammy Links TaggingYour Links Sidebar Links • WebmasterTools (who links the most) • Manual Review Geoff Kenyon
  23. 23. FindingYour Spammy Links TaggingYour Links Directory/Paid Links • Number of links on the page • Manual review Geoff Kenyon
  24. 24. Penguin Update If you don’t have bad links • Anchor text is probably your trigger Geoff Kenyon
  25. 25. AnchorText Geoff Kenyon
  26. 26. AnchorText What is Normal? Analyzed Anchor Text for ~ 60 pages • Backlink profiles did not look optimized • „normal‟ (non-SEO‟d) • Category and product pages Small Sample Will vary by industry Use this data as a rough guideline, not fact • Measure „Over-Optimization‟ • Guide your link building efforts Geoff Kenyon http://mz.cm/anchor-optimization
  27. 27. AnchorText What is Normal? Geoff Kenyon http://mz.cm/anchor-optimization
  28. 28. AnchorText What is Normal? Geoff Kenyon http://mz.cm/anchor-optimization
  29. 29. AnchorText What is Normal? Geoff Kenyon http://mz.cm/anchor-optimization
  30. 30. AnchorText How to Fix it Change anchor text Take down links Build more links to create balance Maybe do a reconsideration request. Geoff Kenyon
  31. 31. Geoff Kenyon You shouldn‟t be surprised by these updates
  32. 32. Geoff Kenyon -Google‟s Quality Guidelines Don't participate in link schemes designed to increase your site's ranking or PageRank. http://bit.ly/g-quality
  33. 33. Geoff Kenyon You shouldn‟t be upset
  34. 34. Link Building Tactics Geoff Kenyon
  35. 35. Link BuildingTactics Short TermValue • Article marketing links • Comment spam links • Overtly paid links • Optimized sidebar links • Exact match domains Geoff Kenyon
  36. 36. Link BuildingTactics Guest Posting • Find blogs with actual readers • Relevant to your site • Build an on-going relationship with blog owner • Don‟t treat the blogger like you are using them Geoff Kenyon
  37. 37. Link BuildingTactics Content: Resources: Excel for SEO Geoff Kenyon www.distilled.net/excel-for-seo/
  38. 38. Link BuildingTactics Content: Resources: Diamond Color Geoff Kenyon http://bit.ly/IDlcpc
  39. 39. Link BuildingTactics Content: Resources:Angry Birds Infographic Geoff Kenyon
  40. 40. Link BuildingTactics Content: Controversy Geoff Kenyon powazek.com/posts/2090
  41. 41. Link BuildingTactics Content: Ego Bait Geoff Kenyon http://bit.ly/IM-posts-2011
  42. 42. Link BuildingTactics Content: Ego Bait Geoff Kenyon http://bit.ly/interview-rae
  43. 43. Link BuildingTactics Give Away: Google Analytics WP Plugin Geoff Kenyon
  44. 44. Link BuildingTactics Building a Following Geoff Kenyon
  45. 45. Link BuildingTactics Do something good • Schools • Non-Profits • Events • Fundraisers Geoff Kenyon
  46. 46. Geoff Kenyon ThankYou

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