Social media strategies for dr. pfahl class, 8 13
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Social media strategies for dr. pfahl class, 8 13
- 1. $ocial Media & $ports: Monetizing for Sponsorship By Jackie Reau, Game Day Communications Social Media Strategies By Jackie Reau, Game Day Communications
- 2. About Game Day Communications â˘Founded in 2002 by former ESPN Anchor Betsy Ross and Jackie Reau as a sports & entertainment communications firm â˘Capabilities include: strategic communications, media relations, event marketing, social media strategies and sports fan research â˘Clients include: Akron Marathon, Cincinnati Ballet, Cincinnati Flying Pig Marathon, LPGA, University of Cincinnati, Western & Southern Open, among others Social Media Strategies
- 3. Create Your Social Media Strategic Plan â˘Create your social media strategic plan and editorial schedule so it aligns with your business goals, i.e. # of tickets sold, dollars raised for charity â˘Elements of the plan may include: â˘Objective â˘Target audience(s) â˘Key messages â˘Keywords to tag content â˘Timeline of activity by platform (weekly, monthly) â˘What content you will share on Facebook, Twitter, YouTube, etc. â˘When you will launch or update your smart phone application â˘Monthly or quarterly scorecard to chart your growth on all platforms Social Media Strategies
- 5. Determine Your Social Media Network Value and Influence â˘Conduct a chart analysis with other events/organizations within your competitive set, reviewing #s of Facebook Fans, Twitter Followers, YouTube views, smart phone applications and additional social media efforts â˘Can also use Klout score (measures influence) and/or proprietary software Social Media Strategies
- 7. MLB Fan Cave â˘Social media for sponsorship activation â˘Sports + Entertainment Platform to engage new fans who might not be avid baseball fans Social Media Strategies
- 8. NCAA & Social Media Leads to Increased Fan Engagement â˘Which of these DI NCAA Championships are financially viable? â˘Does social media help? More importantly, can it? Social Media Strategies
- 9. NCAA Wrestling & Social Media â˘Thoughts for increasing engagement: LiveStream.com matches on a regular day so fans learn of consistency to watch, create a YouTube channel to aid in SEO, add Facebook apps (LiveStream, YouTube, Instagram) Social Media Strategies
- 10. Create a New Customer Service Channel for Your Sports Team/Organization â˘Create a âconciergeâ approach during high profile times to answer questions, concerns via social media â˘Create a Social Media Command Center to capture/share immediate, behind-scenes content â˘Use social media platforms to conduct fan and sponsor research Social Media Strategies
- 11. Would you have responded? Social Media Strategies
- 12. Photo Gamification: I was there and I want to win a prize! Social Media Strategies
- 13. $ocial Media & $ports: Monetizing for Sponsorship By Jackie Reau, Game Day Communications Social Media Strategies By Jackie Reau, Game Day Communications jreau@gamedaypr.com
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- DI Baseball, Hockey, Lacrosse, Wrestling and Basketball