1. $ocial Media & $ports:
Monetizing for Sponsorship
By Jackie Reau, Game Day Communications
Social Media Strategies
By Jackie Reau, Game Day Communications
2. About Game Day Communications
•Founded in 2002 by former ESPN Anchor Betsy Ross and Jackie
Reau as a sports & entertainment communications firm
•Capabilities include: strategic communications, media
relations, event marketing, social media strategies and sports
fan research
•Clients include: Akron Marathon, Cincinnati Ballet, Cincinnati
Flying Pig Marathon, LPGA, University of Cincinnati, Western &
Southern Open, among others
Social Media Strategies
3. Create Your Social Media Strategic Plan
•Create your social media strategic plan and editorial schedule so it aligns with
your business goals, i.e. # of tickets sold, dollars raised for charity
•Elements of the plan may include:
•Objective
•Target audience(s)
•Key messages
•Keywords to tag content
•Timeline of activity by platform (weekly, monthly)
•What content you will share on Facebook, Twitter, YouTube, etc.
•When you will launch or update your smart phone application
•Monthly or quarterly scorecard to chart your growth on all platforms
Social Media Strategies
5. Determine Your Social Media Network
Value and Influence
•Conduct a chart analysis with other events/organizations within your competitive
set, reviewing #s of Facebook Fans, Twitter Followers, YouTube views, smart
phone applications and additional social media efforts
•Can also use Klout score (measures influence) and/or proprietary software
Social Media Strategies
7. MLB Fan Cave
•Social media for sponsorship activation
•Sports + Entertainment Platform to engage new fans who might not be avid baseball
fans
Social Media Strategies
8. NCAA & Social Media Leads to Increased Fan Engagement
•Which of these DI NCAA Championships are financially viable?
•Does social media help? More importantly, can it?
Social Media Strategies
9. NCAA Wrestling & Social Media
•Thoughts for increasing engagement: LiveStream.com matches on a regular day so
fans learn of consistency to watch, create a YouTube channel to aid in
SEO, add Facebook apps (LiveStream, YouTube, Instagram)
Social Media Strategies
10. Create a New Customer Service Channel for Your Sports Team/Organization
•Create a “concierge” approach during high profile times to answer questions,
concerns via social media
•Create a Social Media Command Center to capture/share immediate,
behind-scenes content
•Use social media platforms to conduct fan and sponsor research
Social Media Strategies
13. $ocial Media & $ports:
Monetizing for Sponsorship
By Jackie Reau, Game Day Communications
Social Media Strategies
By Jackie Reau, Game Day Communications
jreau@gamedaypr.com
Hinweis der Redaktion
DI Baseball, Hockey, Lacrosse, Wrestling and Basketball