A presentation I gave on social media during the WOMMA conference in Paris (May 2008)

2. Did you say ‘ social ’?

5. From community management to social marketing

6. Social media landscape Social media Where do you fit? Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms

7. Social networks hype cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning…

8. Reactivity is key to smart exposure ? Just be there

9. Social presence 101

10. Everybody as something to say You cannot hide anymore

11. Meet the long long tail People is the medium

12. From press release to social media release New rules, new tools

13. Trends

14. Social levers are evolving Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Games will be the Next Big Thing

15. Everything will be social Social virtual platforms Today’s players are tomorrow’s customers MMORPG 3D chats Online gaming Virtual worlds

16. Experimentation is key Who dares wins + = = + = + +

19. What you have to remember