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How to Use Social Media?

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Frederic CAVAZZA
Frederic CAVAZZA

A presentation I gave on social media during the WOMMA conference in Paris (May 2008)

Business
1 of 23
 
Did you say ‘ social ’?
The world is divided in 3 categories ,[object Object],[object Object],[object Object],Everyone is guilty
It is all about tolerance and intrusiveness ,[object Object],[object Object],[object Object],Try not to spam (too much)
From community management to social marketing
Social media landscape Social media Where do you fit? Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms
Social networks hype cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning…
Reactivity is key to smart exposure ? Just be there
Social presence 101
Everybody as something to say You cannot hide anymore
Meet the long long tail People is the medium
From press release to social media release New rules, new tools
Trends
Social levers are evolving Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Games will be the Next Big Thing
Everything will be social Social virtual platforms Today’s players are tomorrow’s customers MMORPG 3D chats Online gaming Virtual worlds
Experimentation is key Who dares wins + = = + = + +
New roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do you have yours?
New indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Which one do you use?
What you have to remember
[object Object]
[object Object]
[object Object]
Q uestions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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