This document discusses statistics from a survey about event marketing. Some key findings include: - Educating audiences ranked as the top reason for hosting events, followed by generating leads. - Educational events like classes and workshops were the most common types of events held. - Email was the most widely used method for promoting events, used by over 90% of respondents, while magazine ads were used the least. - Around half of respondents said getting people to respond to event invites was their biggest marketing challenge.

1. Fascinating
Event Marketing
Stats

2. TABLE OF CONTENTS
Why Events?
Event Types
Event Planning
1
Event Promotion
2
3
4
5
6
7
Events & Fees
Event Marketing Challenges

3. This presentation is based on 2010 Constant Contact
survey data from 931 respondents including 320
nonprofits, 304 B2B, and 307 B2C companies.

4. Why Events?
1

5. 79%
rank events as
important to
their business.

6. of nonprofits rank
events important or
very important .
90%

7. B2B companies
are least appreciative of events.
68%
78%
90%

8. Event Types
2

9. Top reasons to host events:
#3
Get
Donations
#2
Generate
Leads
#1
Educate

10. Educate
ranks as the most
important reason for
hosting events.
IMAGE CREDIT: EUSKALANATO

11. Generate leads
ranks as the 2nd
most important
reason to host
events.
IMAGE CREDIT: INTERSECTION CONSULTING

12. B2C companies
rate “Promote/Sell”
more important
than B2Bs and
nonprofits do.
IMAGE CREDIT: PINKMOOSE

13. Most frequent types of events:
Social
Gatherings
Classes

14. Most
businesses
hold educational
events.

15. 1
1
Educational
Events Classes
Workshops
Seminars
Training
Conferences

16. Importance of Events by Type

17. Nonprofits…
…host more
conferences than
B2B & B2C
combined.

18. 14%
of B2Cs hold
conferences.

19. hold classes
more often
than other
events.
B2B companies
IMAGE CREDIT: COLETTE CASSINELLI

20. B2C companies
hold
social
gatherings
most
frequently.
IMAGE CREDIT: JEREMY BROOKS

21. Nonprofits use
more types
of events.

22. Event
Planning
3

23. Nonprofits
spend the
most time
planning
their events.

24. Most B2B
companies spend
planning an
event.
5-8 weeks

25. Event
Promotion
4

26. Event marketing
usually consumes
≤20%
of budget.
IMAGE CREDIT: RH1N0

27. are
NOT SURE 7.8%
how much
budget goes
to events.

28. promotional
methods for
events.
is the
average #
of
.
IMAGE CREDIT: JOSEPH ROBERTSON

29. Email Word of Mouth
My Website
Mailed
Invites
Most
Used
Event
Promo
Methods:
IMAGE CREDIT: DARWIN BELL

30. Email
is used most
often for event
marketing.

31. social media
for event marketing.
40% use

32. used least
often for event
marketing.
Magazine ads are

33. 11%
use blogging
for event
marketing.
Only

34. 47%
still mail
invites.
IMAGE CREDIT: ACME401

36. Ranking of Most Used
Promotional Methods:

37. are
unlikely to
rely on
social
media for
event
marketing.
58.7%
IMAGE CREDIT: ANI!

38. Image credit: netzkobold

39. for event marketing.
B2Bs
are most unlikely to rely on

40. Events &
Fees
5

41. Most companies
IMAGE CREDIT: RANGERRICK
don’t charge
for events.

42. always
<10%
charge a fee.

43. 59% of B2Bs never charge for
events.

44. Nonprofits
charge for
events
more than
any other
business.

45. Event
Marketing
Challenges
6

46. Biggest Event
Marketing Challenges:

47. 50%
can’t get people to
respond to invites.
Nearly

48. 26.4%
don’t know
which online
tool to use.

49. 13.6% have
no experience
using online tools.

50. Nonprofits are
more likely to
use an online
tool for event
marketing.

51. Few
respondents
had difficulties
collecting fees.
91
7.9%

52. Learn more about event
marketing in our webinar:
www.HubSpot.com/events

53. THANK
YOU.