Gillian Smith City Year

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Currently the chief marketing officer at City Year, Gillian Smith traded a career in the corporate sector for a chance to make a difference in the nonprofit world. Having proven her marketing prowess at companies such as Coca-Cola and Burger King, she took an executive position at Teach For America in 2007, and then joined City Year in 2011. In the short time she has been with the nonprofit organization, which supports the public school system and helps students stay in school and on track to graduate, Gillian Smith has conducted multiple effective marketing campaigns. For example, a crowd-sourced twitter campaign that she implemented in 2012 generated more than 12 million impressions.

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Gillian Smith City Year

Präsentationen

City Year and Allen and Gerritsen’s Hashtag MakeBetterHappen Campaign

Crowdsourcing in Content Marketing

The New Leaders Council Institute Trains Young Professionals

The ANA Media Leadership Conference

Hashtag Tips for Recruitment

Hashtags on Twitter and How Twitter’s Filters Differ from Facebook’s

What Is Brand Management?

The Fulbright Scholar Program

Nonprofit Marketing and Communications Event in Boston

Gillian Smith Forges City Year Partnership with Jer's Chocolates