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Generating Leads through LinkedIn for MKEPUG

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Erica Conway
Erica Conway
BusinessTechnologie
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LinkedIn Lead Generation
A bit of background • The phone cord incident • Before I was C2, I was a dorm mom • ENFP • I dig networking
Who’s on LinkedIn? • friends • colleagues • prospects • referral sources
How’s your profile? • do you have: recommendations a strong network complete education & work history?
Interests vs Professional Skills • Balance of personal & professional
At the Core • Trust • Authenticity • Community • Respect
What’s Working? • Are you connecting now? How? • If you had no limitations, in what other ways would you LIKE to connect? • How would that change the way you do business? • What would SUCCESS look like?
Where Leads Start • Let’s focus on 3 questions IRL Where are my clients? IRL Where are my influencers? Are they online?
Targeted Lead Gen • Leveraging groups • Making individual connections • Requesting introductions
Opportunities • Respond to network activity • Post news or informational articles as you write them • Link to your blog • Post updates to LinkedIn via Twitter by using #in
Questions?
I’m on the LinkedIn • LinkedIn: Erica Conway • Twitter: @ericaconway • C2 on Twitter: @C2GPS • www.facebook.com/ericac2 • MeetUp.com

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Generating Leads through LinkedIn for MKEPUG

  • 2. A bit of background • The phone cord incident • Before I was C2, I was a dorm mom • ENFP • I dig networking
  • 3. Who’s on LinkedIn? • friends • colleagues • prospects • referral sources
  • 4. How’s your profile? • do you have: recommendations a strong network complete education & work history?
  • 5. Interests vs Professional Skills • Balance of personal & professional
  • 6. At the Core • Trust • Authenticity • Community • Respect
  • 7. What’s Working? • Are you connecting now? How? • If you had no limitations, in what other ways would you LIKE to connect? • How would that change the way you do business? • What would SUCCESS look like?
  • 8. Where Leads Start • Let’s focus on 3 questions IRL Where are my clients? IRL Where are my influencers? Are they online?
  • 9. Targeted Lead Gen • Leveraging groups • Making individual connections • Requesting introductions
  • 10. Opportunities • Respond to network activity • Post news or informational articles as you write them • Link to your blog • Post updates to LinkedIn via Twitter by using #in
  • 12. I’m on the LinkedIn • LinkedIn: Erica Conway • Twitter: @ericaconway • C2 on Twitter: @C2GPS • www.facebook.com/ericac2 • MeetUp.com