Generating Leads through LinkedIn for MKEPUG

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Erica Conway

Business Technologie

A bit of background
• The phone cord incident
• Before I was C2, I was a dorm mom
• ENFP
• I dig networking

Who’s on LinkedIn?
• friends
• colleagues
• prospects
• referral sources

How’s your proﬁle?
• do you have:
recommendations
a strong network
complete education & work
history?

Interests vs
Professional Skills
• Balance of personal & professional

At the Core
• Trust
• Authenticity
• Community
• Respect

What’s Working?

• Are you connecting now? How?
• If you had no limitations, in what
other ways would you LIKE to
connect?
• How would that change the way
you do business?
• What would SUCCESS look like?

Where Leads Start

• Let’s focus on 3 questions
IRL Where are my clients?
IRL Where are my inﬂuencers?
Are they online?

Targeted Lead Gen
• Leveraging groups
• Making individual connections
• Requesting introductions

Opportunities
• Respond to network activity
• Post news or informational articles
as you write them
• Link to your blog
• Post updates to LinkedIn via Twitter
by using #in

I’m on the LinkedIn
• LinkedIn: Erica Conway
• Twitter: @ericaconway
• C2 on Twitter: @C2GPS
• www.facebook.com/ericac2
• MeetUp.com

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Generating Leads through LinkedIn for MKEPUG

1. LinkedIn Lead Generation

2. A bit of background • The phone cord incident • Before I was C2, I was a dorm mom • ENFP • I dig networking

3. Who’s on LinkedIn? • friends • colleagues • prospects • referral sources

4. How’s your proﬁle? • do you have: recommendations a strong network complete education & work history?

5. Interests vs Professional Skills • Balance of personal & professional

6. At the Core • Trust • Authenticity • Community • Respect

7. What’s Working? • Are you connecting now? How? • If you had no limitations, in what other ways would you LIKE to connect? • How would that change the way you do business? • What would SUCCESS look like?

8. Where Leads Start • Let’s focus on 3 questions IRL Where are my clients? IRL Where are my inﬂuencers? Are they online?

9. Targeted Lead Gen • Leveraging groups • Making individual connections • Requesting introductions

10. Opportunities • Respond to network activity • Post news or informational articles as you write them • Link to your blog • Post updates to LinkedIn via Twitter by using #in

11. Questions?

12. I’m on the LinkedIn • LinkedIn: Erica Conway • Twitter: @ericaconway • C2 on Twitter: @C2GPS • www.facebook.com/ericac2 • MeetUp.com

Generating Leads through LinkedIn for MKEPUG

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