New Media Seminars (July 1, 2009)

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EndGame PR President Steve Mullen's portion of the New Media Seminars workshop, presented in Richmond, Virginia on July 1, 2009. This presentation discusses how social media and social networking have changed public relations forever.

Business News & Politik

How Social Media Changed
Everything in PR

In the last decade, the PR industry has
changed more than in any previous 10-
year period.

10 Years Ago in PR, we...

o Blast Faxed to Reporters/Audience
o Posted Releases on "Wires"
o Met with Reporters
o Subscribed to Media Directories ($!)
o Print was King
o Sent Video News Releases (VNRs)
o Mailed Newsletters

Then and Now:

1999:

Blast faxed to reporters

2009:

Print media is shrinking
Blasting = Bad practice
Targeted pitching = Good practice

Then and Now:

1999:

Posted Releases on "Wires"

2009:

Online Newsrooms
Corporate Blogs
News Releases for SEO

Then and Now:

1999:

Met with reporters

2009:

The "deskside chat" is dying
Newsrooms are understaffed
Network online (Twitter, etc.)
Relationships via email

Then and Now:

1999:

Subscribed to media directories

2009:

Directories still alive online
Searching w/out directories easier
HARO - Help a Reporter Out

Then and Now:

1999:

Print was King

2009:

New media is killing print media
Print articles are not the top goal
Blog "hits" can do more than print

Then and Now:

1999:

Sent Video News Releases (VNRs)

2009:

Still a tactic, but fading away
Damaged by scandal
Transparency is an issue
Better tactic: Web video delivery

Then and Now:

1999:

Mailed Newsletters

2009:

Mail is too expensive and slow
Replacement #1: Email newsletters
Replacement #2: Corporate Blogs

My four favorite Social Media PR
tools and tactics for businesses:

My four favorite Social Media PR
tools and tactics for businesses:

• Corporate Blogging

My four favorite Social Media PR
tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting

My four favorite Social Media PR
tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO

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New Media Seminars (July 1, 2009)

1. How Social Media Changed Everything in PR

2. In the last decade, the PR industry has changed more than in any previous 10- year period.

3. 10 Years Ago in PR, we... o Blast Faxed to Reporters/Audience o Posted Releases on "Wires" o Met with Reporters o Subscribed to Media Directories ($!) o Print was King o Sent Video News Releases (VNRs) o Mailed Newsletters

4. Then and Now: 1999: Blast faxed to reporters 2009: Print media is shrinking Blasting = Bad practice Targeted pitching = Good practice

5. Then and Now: 1999: Posted Releases on "Wires" 2009: Online Newsrooms Corporate Blogs News Releases for SEO

6. Then and Now: 1999: Met with reporters 2009: The "deskside chat" is dying Newsrooms are understaffed Network online (Twitter, etc.) Relationships via email

7. Then and Now: 1999: Subscribed to media directories 2009: Directories still alive online Searching w/out directories easier HARO - Help a Reporter Out

8. Then and Now: 1999: Print was King 2009: New media is killing print media Print articles are not the top goal Blog "hits" can do more than print

9. Then and Now: 1999: Sent Video News Releases (VNRs) 2009: Still a tactic, but fading away Damaged by scandal Transparency is an issue Better tactic: Web video delivery

10. Then and Now: 1999: Mailed Newsletters 2009: Mail is too expensive and slow Replacement #1: Email newsletters Replacement #2: Corporate Blogs

11. My four favorite Social Media PR tools and tactics for businesses:

12. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging

13. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting

14. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO

15. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO •

16. Thank You.

New Media Seminars (July 1, 2009)

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