EndGame PR President Steve Mullen's portion of the New Media Seminars workshop, presented in Richmond, Virginia on July 1, 2009. This presentation discusses how social media and social networking have changed public relations forever.

1. How Social Media Changed
Everything in PR

2. In the last decade, the PR industry has
changed more than in any previous 10-
year period.

3. 10 Years Ago in PR, we...
o Blast Faxed to Reporters/Audience
o Posted Releases on "Wires"
o Met with Reporters
o Subscribed to Media Directories ($!)
o Print was King
o Sent Video News Releases (VNRs)
o Mailed Newsletters

4. Then and Now:
1999:
Blast faxed to reporters
2009:
Print media is shrinking
Blasting = Bad practice
Targeted pitching = Good practice

5. Then and Now:
1999:
Posted Releases on "Wires"
2009:
Online Newsrooms
Corporate Blogs
News Releases for SEO

6. Then and Now:
1999:
Met with reporters
2009:
The "deskside chat" is dying
Newsrooms are understaffed
Network online (Twitter, etc.)
Relationships via email

7. Then and Now:
1999:
Subscribed to media directories
2009:
Directories still alive online
Searching w/out directories easier
HARO - Help a Reporter Out

8. Then and Now:
1999:
Print was King
2009:
New media is killing print media
Print articles are not the top goal
Blog "hits" can do more than print

9. Then and Now:
1999:
Sent Video News Releases (VNRs)
2009:
Still a tactic, but fading away
Damaged by scandal
Transparency is an issue
Better tactic: Web video delivery

10. Then and Now:
1999:
Mailed Newsletters
2009:
Mail is too expensive and slow
Replacement #1: Email newsletters
Replacement #2: Corporate Blogs

11. My four favorite Social Media PR
tools and tactics for businesses:

12. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging

13. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting

14. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO

15. My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO
•

16. Thank You.