Personal selling Technics and Examples- Advertising- Business- Samsung Company-

1. SAMSUNG COMPANY’S
PERSONAL SELLING
TECHNICS
BY EMRE
SARCAN

2. To Understand ‘‘Personal
Selling’’
 Personal selling shows up where an
individual salesperson sells a product,
service or solution to a client.
 In personal selling, there are two
sides; Salesperson and Client.
 Salesperson wants to sell more and
client wants to be satisfied.

3.  Personal selling can happen in a shop,
face to face or by telephone what else
online. In this point, clients need
salesperson’s special informations.
Because:
 Companies have different kinds of their
product. Clients when need a phone they
should research their specialities. But
today time is very important for people
and they need help who working in this
sector and know everything.

4.  For example, in this photo salespeople
have four different mobile phone. But
now we don’t know difference of each
other.

5. A Five Stage Personal Selling
Process
 Prospecting
 Making First Contact
 Sales Presentation
 Objection Handling
 Closing the Sale

6.  Besides that factors influence the
success of personal selling.
 Number of Salespeople
 Organizing Salespeople: Area seller,
Different products, Type of buyer,
Combination of all three
 Selecting Salespeople

7. Advantages and
Disadvantages
 Dealing directly with buyer
 Can search and select potential buyers(+)
 Can choose the style and appeal adapted to
the needs of the buyer(+)
 Can give an example and demonstrate
product directly(+)
 Can deliver information to potential
buyers.(+)
 The cost is relatively high when compared to
other promotional tools(-)
 Limited number of potential buyers and offer
same time(-)

8. Some photos from Samsung
Personal Sellers