3. Welcome!
Alain Veuve
Leader of the TYPO3 Inc. preparation project
Treasurer of the TYPO3 Association
Managing Director of AOE Switzerland
Paralell Entrepreneur
Management & start-up advisor
Mathias Schreiber
TYPO3 product owner
Founder of WMDB
Long term TYPO3 contributor
Musician
5. Reason why!
Ensure development of the TYPO3 CMS product at a pace
that fits the demand of the market by:
Establish permanent development at larger scale through
full time employees
Establish quick decision taking on day to day items
Generate more money for the cause of TYPO3
6. Strategic Guidelines.
Support the strategic goals of the TYPO3 Association:
Increase the number of people involved
Keep our values and our good spirit
Increase market shares
Increase confidence in products
Provide CMS industry insights
11. Core Business Model: Market Place
THE platform for anything related to TYPO3:
Crowdfunding
Extensions
Services
Jobs
Certification
As much items as possible should be coming from the TYPO3 Community. The
TYPO3 Inc. is leveraging on a ~ 29% margin for platform & advertising cost.
12. Core Business Model: Main Products
Free/paid Saas Offering Covered by Saas offering Not touched by SaaS offering
13. Core Business Model: Main Products
Paid Partner/Agency sales support:
Help get deals in for TYPO3 at clients
Prototype / Consulting for pre-deal engineering
Lead handling and help
14. Core Business Model: Spending
The TYPO3 Inc. is meant to be a Non-Profit-Organization. It’s goal is to
spend all income in the way defined by the guidelines.
16. Overall organization
General Assembly
TYPO3 Association Board
TYPO3 Market
Research Commitee
Business Control Commitee
TYPO3 Inc.
- Aktiengesellschaft
- Based in Düsseldorf, Germany
100 % ownership
TYPO3 Inc. Management
TYPO3 Inc. Board
(consisting of the TYPO3 Association Board)
Legal Audit
Legal Audit
17. TYPO3 Association Changes
Statutary changes:
EAB will be replaced by the Market Research Committee
3-5 persons in charge of conducting industry research
Board will be reduced to 4 roles:
President, Vice President, Secretary and Treasurer
Business Control Committee remains untouched
21. Changes to initial plan
Initial Plan:
All budgets would be handed over to TYPO3 Inc.
Revised Plan:
Only the TYPO3 CMS Dev Budget (€ ~350.000) is handed to the
TYPO3 Inc.
This enables the TYPO3 Association to fund other activities in
cooperation with the TYPO3 Inc.
22. Funding the start of the TYPO3 Inc.
TYPO3 Association one-time invest: 500.000 €
One – Time Membership: 400.000 €
Total funding 900.000 €
Additionally a yearly budget grant of € 350.000 will be used for
TYPO3 CMS development.
> Changes in funding policy will need a GA approval.
24. Boot-up and growth plan for the TYPO3 Inc.
First year Second year Third year Fourth year Fifth year
Revenue 292.500 767.000 2.317.000 3.980.000 5.090.000
Cost 957.000 1.177.000 2.434.600 4.010.800 4.881.400
EBIT -719.260 -444.760 -197.720 -114.370 81.500
Current injection/Budget
from T3A
450.000 350.000 350.000 350.000 -500.000
Headcount 8 8 14 29 40
Invest. (Infrastructure) 20.000 20.000 20.000 20.000 20.000
Development Spendings 681.400 681.400 1.135.200 2.339.400 3.210.000
Marketing Spendings 120.000 252.000 816.000 1.032.000 1.032.800
Cash Balance 510.740 495.980 628.260 743.890 305.390
All figures in €
25. Fail fast approach
Invest limit for the TYPO3 Association: 500.000 €
This money can be taken from the stock
If the TYPO3 Inc. is a fail, the TYPO3 Association is not
damaged.