TYPO3 Inc. Business Model Presentation

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Slides outlining plans for a potential TYPO3 Inc.

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TYPO3 Inc. Business Model Presentation

  1. 1. TYPO3 Inc. Business Model Presentation March 23, 2016 | Alain Veuve
  2. 2. Introduction
  3. 3. Welcome! Alain Veuve  Leader of the TYPO3 Inc. preparation project  Treasurer of the TYPO3 Association  Managing Director of AOE Switzerland  Paralell Entrepreneur  Management & start-up advisor Mathias Schreiber  TYPO3 product owner  Founder of WMDB  Long term TYPO3 contributor  Musician
  4. 4. Strategic Approach
  5. 5. Reason why! Ensure development of the TYPO3 CMS product at a pace that fits the demand of the market by:  Establish permanent development at larger scale through full time employees  Establish quick decision taking on day to day items  Generate more money for the cause of TYPO3
  6. 6. Strategic Guidelines. Support the strategic goals of the TYPO3 Association:  Increase the number of people involved  Keep our values and our good spirit  Increase market shares  Increase confidence in products  Provide CMS industry insights
  7. 7. “Abusing Business to empower our cause: The TYPO3 Inc.”
  8. 8. Core Business Model
  9. 9. Core Business Model: Revenue Streams
  10. 10. Core Business Model: Main Products SLAs & ELTS
  11. 11. Core Business Model: Market Place THE platform for anything related to TYPO3:  Crowdfunding  Extensions  Services  Jobs  Certification As much items as possible should be coming from the TYPO3 Community. The TYPO3 Inc. is leveraging on a ~ 29% margin for platform & advertising cost.
  12. 12. Core Business Model: Main Products Free/paid Saas Offering Covered by Saas offering Not touched by SaaS offering
  13. 13. Core Business Model: Main Products Paid Partner/Agency sales support:  Help get deals in for TYPO3 at clients  Prototype / Consulting for pre-deal engineering  Lead handling and help
  14. 14. Core Business Model: Spending The TYPO3 Inc. is meant to be a Non-Profit-Organization. It’s goal is to spend all income in the way defined by the guidelines.
  15. 15. Organizational Changes
  16. 16. Overall organization General Assembly TYPO3 Association Board TYPO3 Market Research Commitee Business Control Commitee TYPO3 Inc. - Aktiengesellschaft - Based in Düsseldorf, Germany 100 % ownership TYPO3 Inc. Management TYPO3 Inc. Board (consisting of the TYPO3 Association Board) Legal Audit Legal Audit
  17. 17. TYPO3 Association Changes Statutary changes:  EAB will be replaced by the Market Research Committee 3-5 persons in charge of conducting industry research  Board will be reduced to 4 roles: President, Vice President, Secretary and Treasurer  Business Control Committee remains untouched
  18. 18. TYPO3 Inc. Initial team
  19. 19. Initial TYPO3 Inc. Team  CEO: Mathias Schreiber (fulltime)  Head Development: Benni Mack (fulltime)  CMO: vacant  Interim CFO/Company Development: Alain Veuve (mandate)
  20. 20. Funding
  21. 21. Changes to initial plan  Initial Plan: All budgets would be handed over to TYPO3 Inc.  Revised Plan: Only the TYPO3 CMS Dev Budget (€ ~350.000) is handed to the TYPO3 Inc. This enables the TYPO3 Association to fund other activities in cooperation with the TYPO3 Inc.
  22. 22. Funding the start of the TYPO3 Inc.  TYPO3 Association one-time invest: 500.000 €  One – Time Membership: 400.000 €  Total funding 900.000 € Additionally a yearly budget grant of € 350.000 will be used for TYPO3 CMS development. > Changes in funding policy will need a GA approval.
  23. 23. Growth plan
  24. 24. Boot-up and growth plan for the TYPO3 Inc. First year Second year Third year Fourth year Fifth year Revenue 292.500 767.000 2.317.000 3.980.000 5.090.000 Cost 957.000 1.177.000 2.434.600 4.010.800 4.881.400 EBIT -719.260 -444.760 -197.720 -114.370 81.500 Current injection/Budget from T3A 450.000 350.000 350.000 350.000 -500.000 Headcount 8 8 14 29 40 Invest. (Infrastructure) 20.000 20.000 20.000 20.000 20.000 Development Spendings 681.400 681.400 1.135.200 2.339.400 3.210.000 Marketing Spendings 120.000 252.000 816.000 1.032.000 1.032.800 Cash Balance 510.740 495.980 628.260 743.890 305.390 All figures in €
  25. 25. Fail fast approach  Invest limit for the TYPO3 Association: 500.000 €  This money can be taken from the stock  If the TYPO3 Inc. is a fail, the TYPO3 Association is not damaged.
  26. 26. Q&A
  27. 27. Thank you!

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