The role of the Chief Digital Officer is quite new, but has seen tremendous growth over the past few years. In this slide deck we introduce you to this much needed and exciting role! Sign up for our training: http://duvalunionacademy.com/long-form-programs/chief-digital-officer/

1. DO YOU HAVE WHAT
IT TAKES TO BECOME
CHIEF DIGITAL
OFFICER?

2. We are Duval Union Consulting,
business consultants for a digital world.
Our mission is to help organizations transform.
CLICK FOR MORE INFO

3. We wrote a book on Digital Transformation
and sold it in over 40 countries.
BUY THE BOOK NOW

4. The amount of CDOs globally was already
exploding when we wrote our book!
0
500
1000
1500
2000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

5. Atif
Rafiq,
CDO of :
Lubomira
Rochet,
CDO of :
Tanya
Cordrey,
CDO of :
Sean
Cornwell,
CDO of :
Ganesh
Bell,
CDO of :
Previously worked in Silicon Valley
at several businesses, from start-
ups, to IPO’s, to large businesses.
CDOs are often hired out of tech companies

6. What is A CDO?

7. The Chief Digital Officer
is the person in charge of the digital strategy and
innovation programs of the entire organization. (S)he
has the ultimate goal to make your organization as
future-proof as possible. A challenging but exciting job!

8. Shouldn’t the CEO be doing that?
Why do organizations get a CDO?

9. Do you need A CDO?

10. He or she has a great vision of a digital-first future,
is totally in sync with how digital is changing the
world and has a clear plan to achieve their vision
CEO
Ideally, your CEO is
the digital savvy lead
CIO COO …SalesMkt

11. All of them have great digital DNA and
they work together on top of their
existing workload to ensure the company
will remain relevant tomorrow
CEO
CIO COO …SalesMkt
EXPECTATION

12. Unless you work at a big tech company
they probably aren’t
CEO
REALITY
CIO COO …SalesMkt

13. If you want to transform, you will need
Digital Leadership
CEO
CIO COO …SalesMkt
Virtual Digital Leadership Team

14. You need someone to take charge
or not much will end up happening

15. Digital
Office
CIO COO …SalesMkt
CEO
Virtual Digital Leadership Team
CDO
THIS IS WHY you need a CDO

16. Let your CEO run the business of
today, while the CDO prepares you
for the business of tomorrow

17. the chapter in our Digital
Transformation Book on Changing
your company and Digital Leadership
DOWNLOAD

18. WHAT DOES A CDO DO?

19. Create digital strategy
& innovation programs
Organise & Manage
the Digital Office
Organise & supervise the
various (digital) teams
Manage the digital programs
from idea to execution
Initiate & stimulate the
transversal process of
innovation programs
C

20. WHAT IS A CDO LIKE?

21. C-Level experienced executive
Strategist with a clear digital vision
Change management and leadership skills
People manager, ambassador, influencer, networker
Profound knowledge of digital tech and business models
Experienced with digital transformation processes
of products, services and business models
Experienced in developing new channels in an agile way

22. ARE YOU THE CDO?

23. With the right mindset, absolutely!
A CDO profile is rare though

24. Everyone wants/claims to be the CDO

25. A lot of CDOs are former CIOs or CMOs

26. Many of them miss the transversal
view of the company and mostly think
about digital from a data/technology
or marketing perspective.
Technologyplatforms
Media
…
PointofSales
Customersupport
Digital
Sales
Marcom
Service&Support
HR
IT
…
R&D&Enterprise2.0
Digital Transformation

27. Can you break out of your former silo
and see the digital-first attitude as a
responsibility of all departments?

28. YOUR COMPANY
NEEDS YOU!

29. Want to become a CDO but need guidance?
we can help you! Starting in October,
we will train and coach a select group of
people to become Chief Digital Officers.
CLICK FOR MORE INFO
@jcaudron @dadovanpeteghem

30. DO YOU HAVE WHAT
IT TAKES TO BECOME
CHIEF DIGITAL
OFFICER?