SlideShare ist ein Scribd-Unternehmen logo

Social Media And Relationships

•Als PPT, PDF herunterladen•
•
Mike Posey, Ph.D.
Mike Posey, Ph.D.

These are notes from a presentation about how to use social media to build relationships - both personal and professional - online.

BusinessTechnologie
1 von 22
INTEGRATING SOCIAL MEDIA INTO PUBLIC RELATIONS USING SM TO HELP BUILD RELATIONSHIPS By Dr. Mike Posey, Ph.D. @drmikeposey
LIFE IS ABOUT RELATIONSHIPS! PEOPLE HAVE ALWAYS. . . ,[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLIC RELATIONS IS ABOUT RELATIONSHIPS WITH PEOPLE! It’s in our name! It’s who we are! It’s what we do!
SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING! It is a relationship builder on steroids! - Individuals & The Masses - Scalable to any size
DO YOU WANT A ONE-SIDED RELATIONSHIP?
PARTICIPATION IN SOCIAL MEDIA IS NOT JUST ABOUT “BEING OUT THERE” It’s about engagement It’s about being unique It’s about adding value It’s about contributing It’s about communicating It’s about connecting It’s about listening
IT’S ABOUT RELATIONSHIPS!
RELATIONSHIPS Everything we do stems from a relationship with someone or some thing!
RELATIONSHIPS Knowing ourselves… helps us to know our message… which helps us to know our publics… which helps us to develop relationships.
RELATIONSHIPS The key to a good relationship is knowing what makes a person tick! - Who are they? - What gets their juices flowing? - Why they do what they do? - Why they don’t do what they don’t do?
OBVIOUSLY RELATIONSHIPS ARE IMPORTANT.
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS SCOPE IT OUT . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS BE STRATEGIC YET FLEXIBLE . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS TAKE THE PLUNGE . . . ,[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS DO IT . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS BE EQUALLY HUMAN . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS LOOK BOTH WAYS BEFORE CROSSING . . . ,[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS EVALUATE . . . ,[object Object],[object Object],[object Object],[object Object]
DEVELOPING RELATIONSHIPS THROUGH SOCIAL MEDIA WILL HELP FOSTER GOODWILL OVER THE LONG TERM. R.O.G. Return on Goodwill
THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE. The soft stuff results in. . . -customer loyalty -increased interaction -deeper relationship with brand -better interactions with publics
USING SOCIAL MEDIA TO HELP BUILD RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object]
DR. MIKE POSEY, PH.D. [email_address] twitter: @drmikeposey www.mikeposey.com Michael W. Posey Copyright 2009 – All Rights Reserved

Empfohlen

Social Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social MediaSocial Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social MediaKaty Lindemann
 
Product research
Product researchProduct research
Product researchJordan Bohill
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratificationscharlibellxx
 
Institutional Voice: What Are We Trying to Say? #MCN2016
Institutional Voice: What Are We Trying to Say? #MCN2016Institutional Voice: What Are We Trying to Say? #MCN2016
Institutional Voice: What Are We Trying to Say? #MCN2016Stephen Boyd
 
Confident Communication-From Negotiation to Self- Promotion
Confident Communication-From Negotiation to Self- PromotionConfident Communication-From Negotiation to Self- Promotion
Confident Communication-From Negotiation to Self- PromotionChristina Lee
 
Feedback on identity q2
Feedback on identity q2Feedback on identity q2
Feedback on identity q2CHSGmedia
 
Coop Verksamhetsberättelse 2002
Coop Verksamhetsberättelse 2002 Coop Verksamhetsberättelse 2002
Coop Verksamhetsberättelse 2002 Coop
 
Voorbeeld ppt
Voorbeeld pptVoorbeeld ppt
Voorbeeld pptLien Demeuelnaere
 

Empfohlen

Social Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social MediaSocial Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social MediaKaty Lindemann
 
Product research
Product researchProduct research
Product researchJordan Bohill
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratificationscharlibellxx
 
Institutional Voice: What Are We Trying to Say? #MCN2016
Institutional Voice: What Are We Trying to Say? #MCN2016Institutional Voice: What Are We Trying to Say? #MCN2016
Institutional Voice: What Are We Trying to Say? #MCN2016Stephen Boyd
 
Confident Communication-From Negotiation to Self- Promotion
Confident Communication-From Negotiation to Self- PromotionConfident Communication-From Negotiation to Self- Promotion
Confident Communication-From Negotiation to Self- PromotionChristina Lee
 
Feedback on identity q2
Feedback on identity q2Feedback on identity q2
Feedback on identity q2CHSGmedia
 
Coop Verksamhetsberättelse 2002
Coop Verksamhetsberättelse 2002 Coop Verksamhetsberättelse 2002
Coop Verksamhetsberättelse 2002 Coop
 
Voorbeeld ppt
Voorbeeld pptVoorbeeld ppt
Voorbeeld pptLien Demeuelnaere
 
endPoverty.org
endPoverty.orgendPoverty.org
endPoverty.orgestefanutti
 
Coop årsredovisning 2003
Coop årsredovisning 2003 Coop årsredovisning 2003
Coop årsredovisning 2003 Coop
 
Coop Verksamhetsberättelse 2008
Coop Verksamhetsberättelse 2008Coop Verksamhetsberättelse 2008
Coop Verksamhetsberättelse 2008Coop
 
LA-VESTO FASHIONZ FACTORY PROFILE
LA-VESTO FASHIONZ FACTORY PROFILELA-VESTO FASHIONZ FACTORY PROFILE
LA-VESTO FASHIONZ FACTORY PROFILEtawfic
 
Misbruk av målstyring
Misbruk av målstyringMisbruk av målstyring
Misbruk av målstyringHenning Spjelkavik
 
Venus
VenusVenus
Venusniki mamatsi
 
Get The Lead Out! 30 Minute Presentation 2012
Get The Lead Out! 30 Minute Presentation 2012Get The Lead Out! 30 Minute Presentation 2012
Get The Lead Out! 30 Minute Presentation 2012Mike Posey, Ph.D.
 
Coop Verksamhetsberättelse 2003
Coop Verksamhetsberättelse 2003 Coop Verksamhetsberättelse 2003
Coop Verksamhetsberättelse 2003 Coop
 
Strategisk design med "Impact Mapping"
Strategisk design med "Impact Mapping"Strategisk design med "Impact Mapping"
Strategisk design med "Impact Mapping"Henning Spjelkavik
 
Coop Årsredovisning 2002
Coop Årsredovisning 2002Coop Årsredovisning 2002
Coop Årsredovisning 2002Coop
 
Coop Årsredovisning och Verksamhetsberättelse 2006
Coop Årsredovisning och Verksamhetsberättelse 2006Coop Årsredovisning och Verksamhetsberättelse 2006
Coop Årsredovisning och Verksamhetsberättelse 2006Coop
 
Coop Årsredovisning 2005
Coop Årsredovisning 2005 Coop Årsredovisning 2005
Coop Årsredovisning 2005 Coop
 
HARDWAREA
HARDWAREAHARDWAREA
HARDWAREAxabileatxe
 
Using Linkedin To Develop Networks
Using Linkedin To Develop NetworksUsing Linkedin To Develop Networks
Using Linkedin To Develop NetworksMike Posey, Ph.D.
 
Coop HR 08
Coop HR 08Coop HR 08
Coop HR 08Coop
 
Coop Annual Report 2008
Coop Annual Report 2008 Coop Annual Report 2008
Coop Annual Report 2008 Coop
 
Visual Dictionary - Soffit
Visual Dictionary - SoffitVisual Dictionary - Soffit
Visual Dictionary - SoffitSoffit
 
Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesStrategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
 
Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09mashup* Event
 
E B17 002 The Essential Guide To Social Media
E B17 002 The Essential Guide To Social MediaE B17 002 The Essential Guide To Social Media
E B17 002 The Essential Guide To Social MediaAgency for Basic Community Development
 
cultural communication
cultural communicationcultural communication
cultural communicationshrishti_aquarian
 
Conversation - Personal Branding
Conversation - Personal BrandingConversation - Personal Branding
Conversation - Personal BrandingLEAP - Learn, Enrich Accentuate & Perform
 

Weitere ähnliche Inhalte

Andere mochten auch

Coop årsredovisning 2003
Coop årsredovisning 2003 Coop årsredovisning 2003
Coop årsredovisning 2003 Coop
 
Coop Verksamhetsberättelse 2008
Coop Verksamhetsberättelse 2008Coop Verksamhetsberättelse 2008
Coop Verksamhetsberättelse 2008Coop
 
LA-VESTO FASHIONZ FACTORY PROFILE
LA-VESTO FASHIONZ FACTORY PROFILELA-VESTO FASHIONZ FACTORY PROFILE
LA-VESTO FASHIONZ FACTORY PROFILEtawfic
 
Get The Lead Out! 30 Minute Presentation 2012
Get The Lead Out! 30 Minute Presentation 2012Get The Lead Out! 30 Minute Presentation 2012
Get The Lead Out! 30 Minute Presentation 2012Mike Posey, Ph.D.
 
Coop Verksamhetsberättelse 2003
Coop Verksamhetsberättelse 2003 Coop Verksamhetsberättelse 2003
Coop Verksamhetsberättelse 2003 Coop
 
Strategisk design med "Impact Mapping"
Strategisk design med "Impact Mapping"Strategisk design med "Impact Mapping"
Strategisk design med "Impact Mapping"Henning Spjelkavik
 
Coop Årsredovisning 2002
Coop Årsredovisning 2002Coop Årsredovisning 2002
Coop Årsredovisning 2002Coop
 
Coop Årsredovisning och Verksamhetsberättelse 2006
Coop Årsredovisning och Verksamhetsberättelse 2006Coop Årsredovisning och Verksamhetsberättelse 2006
Coop Årsredovisning och Verksamhetsberättelse 2006Coop
 
Coop Årsredovisning 2005
Coop Årsredovisning 2005 Coop Årsredovisning 2005
Coop Årsredovisning 2005 Coop
 
Using Linkedin To Develop Networks
Using Linkedin To Develop NetworksUsing Linkedin To Develop Networks
Using Linkedin To Develop NetworksMike Posey, Ph.D.
 
Coop HR 08
Coop HR 08Coop HR 08
Coop HR 08Coop
 
Coop Annual Report 2008
Coop Annual Report 2008 Coop Annual Report 2008
Coop Annual Report 2008 Coop
 
Visual Dictionary - Soffit
Visual Dictionary - SoffitVisual Dictionary - Soffit
Visual Dictionary - SoffitSoffit
 

Andere mochten auch (17)

endPoverty.org
endPoverty.orgendPoverty.org
endPoverty.org
 
Coop årsredovisning 2003
Coop årsredovisning 2003 Coop årsredovisning 2003
Coop årsredovisning 2003
 
Coop Verksamhetsberättelse 2008
Coop Verksamhetsberättelse 2008Coop Verksamhetsberättelse 2008
Coop Verksamhetsberättelse 2008
 
LA-VESTO FASHIONZ FACTORY PROFILE
LA-VESTO FASHIONZ FACTORY PROFILELA-VESTO FASHIONZ FACTORY PROFILE
LA-VESTO FASHIONZ FACTORY PROFILE
 
Misbruk av målstyring
Misbruk av målstyringMisbruk av målstyring
Misbruk av målstyring
 
Venus
VenusVenus
Venus
 
Get The Lead Out! 30 Minute Presentation 2012
Get The Lead Out! 30 Minute Presentation 2012Get The Lead Out! 30 Minute Presentation 2012
Get The Lead Out! 30 Minute Presentation 2012
 
Coop Verksamhetsberättelse 2003
Coop Verksamhetsberättelse 2003 Coop Verksamhetsberättelse 2003
Coop Verksamhetsberättelse 2003
 
Strategisk design med "Impact Mapping"
Strategisk design med "Impact Mapping"Strategisk design med "Impact Mapping"
Strategisk design med "Impact Mapping"
 
Coop Årsredovisning 2002
Coop Årsredovisning 2002Coop Årsredovisning 2002
Coop Årsredovisning 2002
 
Coop Årsredovisning och Verksamhetsberättelse 2006
Coop Årsredovisning och Verksamhetsberättelse 2006Coop Årsredovisning och Verksamhetsberättelse 2006
Coop Årsredovisning och Verksamhetsberättelse 2006
 
Coop Årsredovisning 2005
Coop Årsredovisning 2005 Coop Årsredovisning 2005
Coop Årsredovisning 2005
 
HARDWAREA
HARDWAREAHARDWAREA
HARDWAREA
 
Using Linkedin To Develop Networks
Using Linkedin To Develop NetworksUsing Linkedin To Develop Networks
Using Linkedin To Develop Networks
 
Coop HR 08
Coop HR 08Coop HR 08
Coop HR 08
 
Coop Annual Report 2008
Coop Annual Report 2008 Coop Annual Report 2008
Coop Annual Report 2008
 
Visual Dictionary - Soffit
Visual Dictionary - SoffitVisual Dictionary - Soffit
Visual Dictionary - Soffit
 

Ähnlich wie Social Media And Relationships

Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesStrategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
 
Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09mashup* Event
 
Calling Brand Ambassadors: Let's Get Social
Calling Brand Ambassadors: Let's Get SocialCalling Brand Ambassadors: Let's Get Social
Calling Brand Ambassadors: Let's Get SocialShelly Lucas
 
Essential Guide To Social Media
Essential Guide To Social MediaEssential Guide To Social Media
Essential Guide To Social Mediasonyapark
 
INTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno ChurchINTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno ChurchIMCWVU
 
Social Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsSocial Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsJ. Gorzka
 
Why Audience Based Communication Is The Best Form Of Communication For Entrep...
Why Audience Based Communication Is The Best Form Of Communication For Entrep...Why Audience Based Communication Is The Best Form Of Communication For Entrep...
Why Audience Based Communication Is The Best Form Of Communication For Entrep...Business Tools Exchange
 
Charting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social MediaCharting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social MediaAbigail Broussard Falgout
 
Why Care About Social Media?
Why Care About Social Media?Why Care About Social Media?
Why Care About Social Media?Kelly Galanis
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social PracticeMarcus Collins
 
Social Media 101
Social Media 101Social Media 101
Social Media 101J. Gorzka
 
Social networking present 5 20
Social networking present 5 20Social networking present 5 20
Social networking present 5 20Victor Hurdle
 
Social networking presentation 5 20
Social networking presentation 5 20Social networking presentation 5 20
Social networking presentation 5 20Victor Hurdle
 
Presentation on Persuasion
Presentation on PersuasionPresentation on Persuasion
Presentation on PersuasionNii Ako Odoi
 
South South Social Media Southern Hospitality Style
South South Social Media Southern Hospitality StyleSouth South Social Media Southern Hospitality Style
South South Social Media Southern Hospitality StyleSocial South
 

Ähnlich wie Social Media And Relationships (20)

Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesStrategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional Businesses
 
Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09
 
E B17 002 The Essential Guide To Social Media
E B17 002 The Essential Guide To Social MediaE B17 002 The Essential Guide To Social Media
E B17 002 The Essential Guide To Social Media
 
cultural communication
cultural communicationcultural communication
cultural communication
 
Conversation - Personal Branding
Conversation - Personal BrandingConversation - Personal Branding
Conversation - Personal Branding
 
Calling Brand Ambassadors: Let's Get Social
Calling Brand Ambassadors: Let's Get SocialCalling Brand Ambassadors: Let's Get Social
Calling Brand Ambassadors: Let's Get Social
 
Essential Guide To Social Media
Essential Guide To Social MediaEssential Guide To Social Media
Essential Guide To Social Media
 
INTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno ChurchINTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno Church
 
Social Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsSocial Media 101 for Social Nonprofits
Social Media 101 for Social Nonprofits
 
Why Audience Based Communication Is The Best Form Of Communication For Entrep...
Why Audience Based Communication Is The Best Form Of Communication For Entrep...Why Audience Based Communication Is The Best Form Of Communication For Entrep...
Why Audience Based Communication Is The Best Form Of Communication For Entrep...
 
Charting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social MediaCharting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social Media
 
Why Care About Social Media?
Why Care About Social Media?Why Care About Social Media?
Why Care About Social Media?
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social Practice
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social networking present 5 20
Social networking present 5 20Social networking present 5 20
Social networking present 5 20
 
Social networking presentation 5 20
Social networking presentation 5 20Social networking presentation 5 20
Social networking presentation 5 20
 
Presentation on Persuasion
Presentation on PersuasionPresentation on Persuasion
Presentation on Persuasion
 
South South Social Media Southern Hospitality Style
South South Social Media Southern Hospitality StyleSouth South Social Media Southern Hospitality Style
South South Social Media Southern Hospitality Style
 
Social Media Southern Hospitality Style
Social Media Southern Hospitality StyleSocial Media Southern Hospitality Style
Social Media Southern Hospitality Style
 
Interview with Brian Solis Author of The End of Business As Usual
Interview with Brian Solis Author of The End of Business As UsualInterview with Brian Solis Author of The End of Business As Usual
Interview with Brian Solis Author of The End of Business As Usual
 

Kürzlich hochgeladen

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 

Kürzlich hochgeladen (20)

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 

Social Media And Relationships

  • 1. INTEGRATING SOCIAL MEDIA INTO PUBLIC RELATIONS USING SM TO HELP BUILD RELATIONSHIPS By Dr. Mike Posey, Ph.D. @drmikeposey
  • 2.
  • 3. PUBLIC RELATIONS IS ABOUT RELATIONSHIPS WITH PEOPLE! It’s in our name! It’s who we are! It’s what we do!
  • 4. SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING! It is a relationship builder on steroids! - Individuals & The Masses - Scalable to any size
  • 5. DO YOU WANT A ONE-SIDED RELATIONSHIP?
  • 6. PARTICIPATION IN SOCIAL MEDIA IS NOT JUST ABOUT “BEING OUT THERE” It’s about engagement It’s about being unique It’s about adding value It’s about contributing It’s about communicating It’s about connecting It’s about listening
  • 8. RELATIONSHIPS Everything we do stems from a relationship with someone or some thing!
  • 9. RELATIONSHIPS Knowing ourselves… helps us to know our message… which helps us to know our publics… which helps us to develop relationships.
  • 10. RELATIONSHIPS The key to a good relationship is knowing what makes a person tick! - Who are they? - What gets their juices flowing? - Why they do what they do? - Why they don’t do what they don’t do?
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. DEVELOPING RELATIONSHIPS THROUGH SOCIAL MEDIA WILL HELP FOSTER GOODWILL OVER THE LONG TERM. R.O.G. Return on Goodwill
  • 20. THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE. The soft stuff results in. . . -customer loyalty -increased interaction -deeper relationship with brand -better interactions with publics
  • 21.
  • 22. DR. MIKE POSEY, PH.D. [email_address] twitter: @drmikeposey www.mikeposey.com Michael W. Posey Copyright 2009 – All Rights Reserved