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Social Media And Relationships

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Mike Posey, Ph.D.
Mike Posey, Ph.D.

These are notes from a presentation about how to use social media to build relationships - both personal and professional - online.

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INTEGRATING SOCIAL MEDIA INTO PUBLIC RELATIONS USING SM TO HELP BUILD RELATIONSHIPS By Dr. Mike Posey, Ph.D. @drmikeposey
LIFE IS ABOUT RELATIONSHIPS! PEOPLE HAVE ALWAYS. . . ,[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLIC RELATIONS IS ABOUT RELATIONSHIPS WITH PEOPLE! It’s in our name! It’s who we are! It’s what we do!
SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING! It is a relationship builder on steroids! - Individuals & The Masses - Scalable to any size
DO YOU WANT A ONE-SIDED RELATIONSHIP?
PARTICIPATION IN SOCIAL MEDIA IS NOT JUST ABOUT “BEING OUT THERE” It’s about engagement It’s about being unique It’s about adding value It’s about contributing It’s about communicating It’s about connecting It’s about listening
IT’S ABOUT RELATIONSHIPS!
RELATIONSHIPS Everything we do stems from a relationship with someone or some thing!
RELATIONSHIPS Knowing ourselves… helps us to know our message… which helps us to know our publics… which helps us to develop relationships.
RELATIONSHIPS The key to a good relationship is knowing what makes a person tick! - Who are they? - What gets their juices flowing? - Why they do what they do? - Why they don’t do what they don’t do?
OBVIOUSLY RELATIONSHIPS ARE IMPORTANT.
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS SCOPE IT OUT . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS BE STRATEGIC YET FLEXIBLE . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS TAKE THE PLUNGE . . . ,[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS DO IT . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS BE EQUALLY HUMAN . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS LOOK BOTH WAYS BEFORE CROSSING . . . ,[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO BUILD RELATIONSHIPS EVALUATE . . . ,[object Object],[object Object],[object Object],[object Object]
DEVELOPING RELATIONSHIPS THROUGH SOCIAL MEDIA WILL HELP FOSTER GOODWILL OVER THE LONG TERM. R.O.G. Return on Goodwill
THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE. The soft stuff results in. . . -customer loyalty -increased interaction -deeper relationship with brand -better interactions with publics
USING SOCIAL MEDIA TO HELP BUILD RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object]
DR. MIKE POSEY, PH.D. [email_address] twitter: @drmikeposey www.mikeposey.com Michael W. Posey Copyright 2009 – All Rights Reserved

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Social Media And Relationships

  • 1. INTEGRATING SOCIAL MEDIA INTO PUBLIC RELATIONS USING SM TO HELP BUILD RELATIONSHIPS By Dr. Mike Posey, Ph.D. @drmikeposey
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  • 3. PUBLIC RELATIONS IS ABOUT RELATIONSHIPS WITH PEOPLE! It’s in our name! It’s who we are! It’s what we do!
  • 4. SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING! It is a relationship builder on steroids! - Individuals & The Masses - Scalable to any size
  • 5. DO YOU WANT A ONE-SIDED RELATIONSHIP?
  • 6. PARTICIPATION IN SOCIAL MEDIA IS NOT JUST ABOUT “BEING OUT THERE” It’s about engagement It’s about being unique It’s about adding value It’s about contributing It’s about communicating It’s about connecting It’s about listening
  • 8. RELATIONSHIPS Everything we do stems from a relationship with someone or some thing!
  • 9. RELATIONSHIPS Knowing ourselves… helps us to know our message… which helps us to know our publics… which helps us to develop relationships.
  • 10. RELATIONSHIPS The key to a good relationship is knowing what makes a person tick! - Who are they? - What gets their juices flowing? - Why they do what they do? - Why they don’t do what they don’t do?
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  • 19. DEVELOPING RELATIONSHIPS THROUGH SOCIAL MEDIA WILL HELP FOSTER GOODWILL OVER THE LONG TERM. R.O.G. Return on Goodwill
  • 20. THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE. The soft stuff results in. . . -customer loyalty -increased interaction -deeper relationship with brand -better interactions with publics
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  • 22. DR. MIKE POSEY, PH.D. [email_address] twitter: @drmikeposey www.mikeposey.com Michael W. Posey Copyright 2009 – All Rights Reserved