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Seeing is Deceiving:
Visual Literacy in an Information Age
by Diane Cordell
“eye_0001” by lovelornpoets http://www.flickr.com/photos/lovelornpoets/6023231861/
http://seeingisdeceiving.wikispaces.com/home
wife
mother
librarian teacher
editor
reader writer
learner
traveler
photographer
friend
grandmother
“Self-portrait in mirror” by dmcordell http://www.flickr.com/photos/dmcordell/8683930103/
@dmcordell
“My kid could draw that” by erin m http://www.flickr.com/photos/erin_m/4358534470/
Visual literacy
is the ability to understand and produce
visual messages
“Reading with Daddy” by bolinhanyc
http://www.flickr.com/photos/davidheller/4367937673/
Visual skills
are a necessary foundation
for later speech and reading
skills
“Overflowing” by zoetnet http://www.flickr.com/photos/zoetnet/7929093836/
http://www.earthisland.org/journal/index.php/elist/eListRead/could_we_return_to_the_original_earth_day/
via Earth Island Journal
News photos and videos
Advertising
“American Spirit Organic Cigarettes” byATIS547 http://www.flickr.com/photos/albaum/2307102594/
Infographics
“augmentation manifs” by Ownipics http://www.flickr.com/photos/ownipics/5595003993/
Question from the August 2012 NYS Regents Exam
in Global History and Geography
http://www.nysedregents.org/GlobalHistoryGeography/812/glhg82012-examw.pdf
Maps and charts
Blue prints,
Schematics,
Directions
“nick following pictographic lego instructions” by sean dreilinger
http://www.flickr.com/photos/seandreilinger/294259537/
“LEGO Instructions, Kindergarten Style” by eilonwy77
http://www.flickr.com/photos/eilonwy77/8094673988/
Social Networking sites
and photo sharing apps
“That’s Polish girls for you” by Michal Huniewicz http://www.flickr.com/photos/m1key-me/9148965155/
“...rather than concern ourselves with the preferred learning
style of an audience member we should think about the
modality that best suits the content.”
-Olivia Mitchell, Speaking About Presenting
http://www.speakingaboutpresenting.com/presentation-myths/learning-styles/
CAVEAT for educators
“Multiple Intelligences” by pabeaufait http://www.flickr.com/photos/pabeaufait/2675722269/
Standards for Visual Literacy
NCTE #12 http://www.ncte.org/standards/ncte-ira
ISTE http://www.iste.org/docs/excerpts/MEDLIT-excerpt.pdf
ACRL http://www.ala.org/acrl/standards/visualliteracy:
“Abstract abstract of an abstract” by kevin dooley http://www.flickr.com/photos/pagedooley/2853368756/
identifies need
finds & accesses
interprets & analyzes
evaluates
uses effectively
designs & creates
practices ethical use
Visual Literacy Array
http://acrlvislitstandards.wordpress.com/
Identifies
Need
“LA Essential Learning Outcomes” by Enokson http://www.flickr.com/photos/vblibrary/4586548101/
Finds and Accesses
Creative Commons
http://search.creativecommons.org/
Wikimedia Commons
http://commons.wikimedia.org/wiki/Main_Page
Library of Congress
http://www.loc.gov/index.html
Finds and Accesses
Creative Commons
http://search.creativecommons.org/
Wikimedia Commons
http://commons.wikimedia.org/wiki/Main_Page
Library of Congress
http://www.loc.gov/index.html
Interprets and Analyzes
“Analyzing” by cathboblet http://www.flickr.com/photos/14481213@N00/5840006575/
Evaluates
“DSCF7191-x” by Siekutera http://www.flickr.com/photos/siekutera/2815955956/
“Infographics Are Broken. We Can Do Better” by Erick Schonfeld
http://erickschonfeld.com/2012/06/28/infographics-broken/
Uses Effectively
Designs and Creates
“Architect” http://commons.wikimedia.org/wiki/File:Architect.png
Ethical Use
“Photograph gallery” by dmcordell http://www.flickr.com/photos/dmcordell/9204925036/
Practices
Let’s take a closer look at how this works...
Rube Goldberg Machine http://en.wikipedia.org/wiki/Rube_Goldberg_machine
Analyzing and evaluating
image: http://www.basilrathbone.net/films/
“Infographics, Explained by LEGOS”
http://mashable.com/2012/07/18/lego-infographic/
2012 Data Journalism Awards
http://www.globaleditorsnetwork.org/dja/entries2012/
Winning entry from the Guardian, UK
http://www.globaleditorsnetwork.org/dja/entries2012/
Text
http://www.globaleditorsnetwork.org/dja/entries2012/
SMASHING Magazine, Eronarn
http://www.smashingmagazine.com/2010/05/10/
imagine-a-pie-chart-stomping-on-an-infographic-forever/
SMASHING Magazine, Eronarn
http://www.smashingmagazine.com/2010/05/10/
imagine-a-pie-chart-stomping-on-an-infographic-forever/
“Infographics Behaving Badly” by swexler
http://www.datarevelations.com/infographics-behaving-badly.html
“Infographics Behaving Badly” by swexler
http://www.datarevelations.com/infographics-behaving-badly.html
“Infographics Behaving Badly” by swexler
http://www.datarevelations.com/infographics-behaving-badly.html
Snopes http://www.snopes.com/photos/photos.asp
http://www.snopes.com/photos/tsunami/tsunami1.asp
http://www.snopes.com/photos/tsunami/tsunami1.asp
http://www.snopes.com/photos/tsunami/tsunami1.asp
http://www.snopes.com/photos/animals/sharkkayak.asp
http://www.snopes.com/photos/animals/sharkkayak.asp
http://www.snopes.com/photos/animals/sharkkayak.asp
http://www.snopes.com/photos/advertisements/duckthief.asp
http://www.snopes.com/photos/advertisements/duckthief.asp
http://www.snopes.com/photos/advertisements/duckthief.asp
Uses effectively, designs and creates
“Are We Still Afloat by artist Kaarina Kaikkonen” by Glyn Lowe http://www.flickr.com/photos/glynlowe/8496305256/
“Number 3” by Leo Reynolds http://www.flickr.com/photos/lwr/7237597090/
Data Visualization
the way in which information is presented
http://sammooty.files.wordpress.com/2010/11/final_petinfographic.jpg
http://25.media.tumblr.com/tumblr_kqhy8xlCFK1qzw2n5o1_500.jpg
http://www.business2community.com/content-marketing/
inside-the-infographic-studio-part-1-research-and-design-0153753
Typography
style, size, and arrangement of letters
http://oeilsj.files.wordpress.com/2010/11/mylottoconz-noodles.jpeg
http://adsoftheworld.com/media/print/australia_post_hug
Which is more
effective?
Color
the effects of hue,
value, and saturation
“Dragonfly photo - original” by dmcordell http://www.flickr.com/photos/dmcordell/6765896277/
“A Living Flash of Light” by dmcordell http://www.flickr.com/photos/dmcordell/6029773687/
Beyond the Book: Infographics of Students' Reading History
http://www.edutopia.org/blog/infographics-students-reading-history-sarah-gross
First photo taken by Scottish schoolgirl, Martha Payne, in 2012
for her blog, NeverSeconds http://neverseconds.blogspot.com/
http://www.justgiving.com/neverseconds
Japan
Spain
Winning poster for Massachusetts Water Resources Authority Contest
http://www.mwra.com/annual/contest/2013/poster/15-68-1-kiewra.html
Claire Kiewra, grade 7
Rose Droplets, Angela Qiu
Balancing Forces, Victoria Kadous
Coin Stack, Zixuan Zhang
High School Physics Photo Contest
American Association of Physics Teachers
Light Scattering, Michael Contegni
http://www.aapt.org/Programs/contests/photocontest.cfm
Photo manipulation and ethical Use
“Oops...Another bad day for Mrs. Gulliver” by xalamay http://www.flickr.com/photos/xalamay/3554542321/
Healthy Body Image:
A lesson plan for high school students
http://www.extension.purdue.edu/extmedia/CFS/CFS-737-W.pdf
American Eagle Ads
BEFORE AFTER
The F& B Advertising Agency wanted to show just how easy it is to change someone’s appearance
in this campaign for their client, the Ministry of Health and Social Affairs (Sweden).
http://demo.fb.se/e/girlpower/retouch/retouch/index.html
“The Most Controversial Magazine Covers of All Times” http://www.webdesignerdepot.com/2009/09/the-most-controversial-
magazine-covers-of-all-time/
“The Most Controversial Magazine Covers of All Times” http://www.webdesignerdepot.com/2009/09/the-most-controversial-
magazine-covers-of-all-time/
Ban on Coverage of Military Coffins Revisited
http://www.npr.org/templates/story/story.php?storyId=101137468
“Homeless woman” by Ed Yourdon http://www.flickr.com/photos/yourdon/8733934675/
“Copyright Criminal” by courosa http://www.flickr.com/photos/courosa/2481906964/
Ethical Use: Copyright and Citations
http://seeingisdeceiving.wikispaces.com/Resources
Visual literacy in education
“Art teacher” by Mario Glambattista http://www.flickr.com/photos/mariogiambattista/8445168579/
Picturing America
National Endowment for the Humanities
http://picturingamerica.neh.gov/
British Museum/BBC:
A History of the World in 100 Objects
http://www.bbc.co.uk/ahistoryoftheworld/
Oakland Museum of CA
http://www.museumca.org/picturethis/match-objects
Gordon Parks
http://www.pdngallery.com/legends/parks/mainframeset.shtml
Gordon Parks
http://www.pdngallery.com/legends/parks/mainframeset.shtml
Gordon Parks
http://www.pdngallery.com/legends/parks/mainframeset.shtml
Grant Wood
http://www.artic.edu/aic/collections/artwork/6565
Gordon Parks
http://www.pdngallery.com/legends/parks/mainframeset.shtml
Grant Wood
http://www.artic.edu/aic/collections/artwork/6565
American Gothic
Samuel Bak Painting: Sanctuary
http://www.facinghistory.org/audio/samuel-bak-painting-sanctuary
Samuel Bak Painting: Sanctuary
http://www.facinghistory.org/audio/samuel-bak-painting-sanctuary
Samuel Bak Painting: Sanctuary
http://www.facinghistory.org/audio/samuel-bak-painting-sanctuary
April 1943, Warsaw Ghetto
http://lens.blogs.nytimes.com/2010/10/12
/the-ghetto-the-nazis-and-one-small-boy/
Image Detective
“Read an image closely. Think critically about turn of the century America.”
http://cct2.edc.org/PMA/image_detective/index.html
Image Detective website http://cct2.edc.org/PMA/image_detective/index.html
http://www.flickr.com/photos/7815007@N07/8365490682/
“Going Retro for International Read Comics in Public Day” by dmcordell
http://www.flickr.com/photos/dmcordell/6088827069/
“Reading time...” by dmcordell http://www.flickr.com/photos/9298332@N06/4731471342/
Graphic
novels
are
nothing
new!
Babymouse explains Graphic novels
http://www.randomhouse.com/kids/babymouse/homepage.htm
http://www.garethhinds.com/beowulf.php http://www.todance.info/
http://www.randomhouse.com/kids/babymouse/
homepage.htm
Graphic
Novels
http://www.scholastic.com/bone/
“Maus” Resources http://www.history.ucsb.edu/faculty/marcuse/
classes/33d/33dTexts/maus/MausResources.htm
“Maus” by Art Spiegelman
First Graphic Novel to win the Pulitzer Prize, 1992
Visual Writing Prompts
The Literacy Shed
http://www.literacyshed.com/the-images-shed.html
What has just happened?
Time stood still for all but one man.
What has happened? How has it happened?
Why did they do it? What will happen next?
The Literacy Shed
http://www.literacyshed.com/the-images-shed.html
CAVEAT #2 for educators
“Bewilderment” by Benson Kua http://www.flickr.com/photos/bensonkua/3150903855/
Classroom Rules
http://www.slideshare.net/diane/classroom-rules-presentation
Classroom Rules Part 2 (blog posting)
http://dmcordell.blogspot.com/2008/09/classroom-rules-part-2.html
“Introduction to monstering” by WorldIslandInfo.com http://www.flickr.com/photos/76074333@N00/318034222/
IMAGE #1
MY RULE: Pay attention
MY RULE: Pay attention
IMAGE #2
“Working Together Teamwork Puzzle Concept” by lumaxart http://www.flickr.com/photos/lumaxart/2137737248/
MY RULE: Contribute to group work - collaborate
MY RULE: Contribute to group work - collaborate
IMAGE #9
“peacock” by ynskjen http://www.flickr.com/photos/20299709@N00/624150998/
MY RULE: Respect yourself (by doing your best)
MY RULE: Respect yourself (by doing your best)
IMAGE #10
“Big Fun” by Ernst Moeksis http://www.flickr.com/photos/16961193@N06/2267862256/
MY RULE: Have fun
MY RULE: Have fun
Symbaloo
Visual Literacy Sites and Apps
http://www.symbaloo.com/shared/AAAABLs5dGAAA41_k2iTHQ==
Questions/Comments
“On the phone.” by Buzz Farmer http://www.flickr.com/photos/buzzfarmers/7317967922/
Einstein Chalkboard Generator http://www.hetemeel.com/einsteinform.php
@dmcordell
dmcordell@gmail.com
My Photos
http://www.flickr.com/dmcordell/
My Slidedecks
http://www.slideshare.net/diane/presentations
My Pinterest Boards
http://pinterest.com/dmcordell/
My RebelMouse Aggregator
https://www.rebelmouse.com/dmcordell/

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