This document provides guidance and recommendations for conducting an effective workshop. It emphasizes beginning with clear objectives and outcomes in mind. It also stresses the importance of strong facilitation skills like actively involving participants, maintaining momentum, and respecting timelines. The document includes a checklist highlighting best practices such as preparing thoroughly, making a strong first impression, treating all participants equally, and ensuring the discussion is participant-driven.

2. Begin with the end in mind

3. Begin with the end in mind

4. Describe the session’s desired outcomes

5. Begin with the end in mind

6. Create a compelling title for
your session

7. Choose a session title that indicates
who should attend

8. Choose a session title that speaks
to your audience

9. Preparation 1

10. Prepare your thoughts

11. Anticipate their expectations

12. Research = Credibility

13. The Workshop 2

14. Make a strong start
14

15. Set the ‘rules’ up front

16. Establish what is out of scope

17. Stick to your plan

18. Capture their interest

19. Capture their attention

20. Get them excited

21. The 1st 5 seconds is critical

22. You don’t get a 2nd chance to
make a 1st impression

23. "The answers in the room"

24. "The answers in the room"

25. Show them your vision of the session

26. Give them the “Big Picture”

27. The Power of 3

28. Keep the discussion moving

29. Focus their attention

30. The journey is non-linear

31. Keep them together

32. Delivery Dos and Don’ts 3 32

33. It’s not about you

34. Encourage participation

35. Gain a new perspective

36. Respect your start and finish times

37. Content Dos and Don’ts 4 37

38. Anticipate the unexpected

39. Overcome speed obstacles

40. Stop: Pause, take a break, recap and
then move on

41. Involve your Audience

42. Engage your Audience

43. Speaking with your hands

44. Deliver something for
everyone

45. Workshop Conclusion 5 45

46. Change their perspective
46

47. Get them to ‘lift their gaze’

48. Get them to buy your ideas

49. Seek participant feedback

50. End with the beginning
in mind

52. 52

53. Workshop Flight Path Checklist
53

54. Workshop Checklist
• Start with the end in mind
• Do your preparation. Plan your time
• Start strong. “You don’t get a 2nd change to make a 1st impression.”
• Involve them immediately by asking questions: open -> closed
• Create clarity by telling them the session’s objectives and timing
• Involve, involve, involve everyone all of the time
• Use stories, anecdotes and humor to maintain momentum
• Pace yourself and make sure that you end on time
• Don’t judge: all comments and opinions are equally valid
• Finish strong: summarize key ideas and actions, agree next steps
SalesChannel Europe ©2009 All rights reserved

55. Workshop Checklist
Remember:
1. You are the workshop facilitator, not the presenter
2. Treat everyone as individuals, not by title or company
3. The answer is in the room. You have to bring it out!
4. Enjoy yourself. If you have fun they will too!
SalesChannel Europe ©2009 All rights reserved

56. David R Ednie
President & CEO
SalesChannel Europe SARL
Ph: +33 676 600 925
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
Blog: http://saleschannel.blogspot.com
56

57. Photos: original or flickr creative commons license:
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www.flickr.com/photos/mtsofan/3618271222
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www.flickr.com/photos/amanky/2268620848
www.flickr.com/photos/phildowsing/279350996
www.flickr.com/photos/good_day/333763630
www.flickr.com/photos/11600215@N02/3518138174
www.flickr.com/photos/imagine24/2127449591
www.flickr.com/photos/markdodds/3550384105
www.flickr.com/photos/nateone/3517116765/in/set-996059
www.flickr.com/photos/thetruthabout/3534649965
www.flickr.com/photos/mn_francis/564833185
www.flickr.com/photos/kalebdf/3877292422
www.flickr.com/photos/pierrelaphoto/3347542159
www.flickr.com/photos/veni/3263454231
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www.flickr.com/photos/wehardy/119632223
www.flickr.com/photos/rob-sinclair/3251327382
www.flickr.com/photos/enil/462708530
www.flickr.com/photos/markdodds/3551336676
www.flickr.com/photos/yewenyi/3558715962
www.flickr.com/photos/robpurdie/254171012
www.flickr.com/photos/jeffwerner/267629778
www.flickr.com/photos/worldeconomicforum/3911723902
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www.flickr.com/photos/duncantoms/473749676
www.flickr.com/photos/edyson/3926233901
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